More Good Media Ideas

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Scott Christopher

Recent Posts

3 Trends in Paid Social

Posted by Scott Christopher on Thu, Aug 3, 2017 @ 15:08 PM

When developing a media plan, we leave no stone unturned to help our client-partners reach their goals. Increasingly paid social is an important tactic to consider, especially as a platform's audience grows and/or they innovate with new advertising offerings. Lately there are more and more options in which to advertise to reach your audience without growing the duopoly. In this post, I'll highlight a few trends observed in paid social lately and their possible applications in a media strategy. 

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Topics: media buying atlanta, paid social advertising, media planning, social media, digital strategy

The State of Retail in the Age of Amazon

Posted by Scott Christopher on Mon, Jul 10, 2017 @ 12:07 PM

We like following the retail sector, working with several clients in the space. And I--as a shopper--enjoy seeing brands innovate to surprise and delight me to earn my business in this current era of e- and m-commerce. It has certainly been a tumultuous year for retail, though with weekly announcements of store closings by stalwart industry brands like Macy's and Sears. The evolution to online shopping by the average American consumer has been especially swift in recent months, led by e-commerce giant Amazon. Prime membership is now estimated to be up to 80 million in the US, most of them in affluent households; and Amazon has shown no signs of slowing its aggressive stance in retail, with announcements late last month aimed at disrupting both grocery (Whole Foods Market purchase) and clothing stores (Prime Wardrobe). The stakes for retailers couldn't be higher and the demand to adapt couldn't be greater. But does all this mean brick-and-mortar storefronts are dead? That all successful retail brands will be 100% online? I don't think so. Here's why....

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Topics: digital marketing, retail, amazon, whole foods

McCulloch+Company Doing Good

Posted by Scott Christopher on Wed, Jun 21, 2017 @ 16:06 PM

Doing good is a value at our agency beyond the services we provide to our clients. We enjoy volunteering at charities and donating time and money to good causes. For example, our controller volunteers monthly at SafeHouse playing the drums and feeding folks there. Our digital media manager helped found a charity, HoPe, which helps Hispanics further their education. Helping others is part of our DNA.

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Topics: top Atlanta media buying advertising agency, doing good, charity

Using Programmatic for B2B Digital Campaigns

Posted by Scott Christopher on Mon, Jun 12, 2017 @ 12:06 PM

Programmatic has taken the advertising industry by storm the last few years, even impacting traditional media like TV and OOH. By programmatic, we mean the process by which data and technology is utilized in a more automated way for smarter and more efficient targeted advertising. As a media agency, we have fully immersed ourselves in this space, meeting with countless vendors and even recently on-boarding a self-serve DSP to create an in-house trading desk to better serve our clients. 

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Topics: B2B advertising, digital advertising, Atlanta digital advertising agency, programmatic advertising

May Good Media Idea: Media and Creative That Work Together

Posted by Scott Christopher on Wed, May 31, 2017 @ 11:05 AM

Monday was Memorial Day, the official kick-off to summer. You likely consumed a frothy beverage or two, spent some time on a lake and/or grilled out with family and friends. This month's good media idea features a brand that is hoping to be imbibed greatly during those summer gatherings, especially by millennials - Mike's Hard Lemonade. To do that, they launched a new brand positioning, "Drink on the Bright Side." The creative is a playful, comedic approach to appeal to millennials and combat the negativity the brand says is currently on the internet. Below is one of the 15 second videos - Jackpot - in which a tanked dude wins a Mike's and a trip to a water park.

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Topics: creative agency, good media ideas, top Atlanta media buying advertising agency, summer, mikes hard lemonade

Google Marketing Next 2017 Recap

Posted by Scott Christopher on Thu, May 25, 2017 @ 14:05 PM

Earlier this week, Google announced some new offerings to their advertising options, including Google AdWords and Google Analytics. There was a lot about data and Machine Learning, but within the presentation there were many exciting things Google is doing to enhance measurement, attribution and the overall ad experience on both the consumer and advertiser side. And, of course, they plugged Google Assistant. You can view the hour-long presentation below:

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Topics: Atlanta digital advertising agency, SEM, Google Marketing Next, Google, Search

Benefits of Traditional Media: Print

Posted by Scott Christopher on Wed, May 24, 2017 @ 10:05 AM

We've been doing a series on the benefits of traditional media on the blog. You can catch up on earlier posts here and here. Why are we writing this? Because we are Luddites stuck in the dark ages, denying the existence of the internet? Not at all. It is because we are huge believers in media mix. No marketer should put all their eggs in one media channel basket. And with all the benefits that come through digital advertising - like trackability and measuring ROI - it also has its limitations and isn't the most trusted advertising medium. Yes, traditional channels still have value to reach your audience and enhance a digital advertising campaign. They all work together.

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Topics: Media Agency, print advertising, top print media buying agency, benefits of traditional media

Sneak Peek of SunTrust Park, the New home of the Atlanta Braves

Posted by Scott Christopher on Thu, Mar 30, 2017 @ 16:03 PM

Earlier this week, a few of us attended an AMA lunch at SunTrust Park, the new home of the Atlanta Braves. Derek Schiller, President of Business at the Braves, shared the ins and outs of marketing the South's Favorite Baseball team. He shared some of the unique things about the Braves brand and their approach to the new ballpark. In a word, their focus is on "Experience." That's what fans want - and the new stadium has it. From different "neighborhoods" throughout the park, to Comcast-supported all-fiber internet, to new restaurants and better, closer seats throughout the ballpark, SunTrust Park looks to deliver a top-notch fan experience.

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Topics: top Atlanta media buying advertising agency, sports marketing, Braves, best media agency, sponsorship

March Good Media Idea: Weather-triggered custom song on Spotify

Posted by Scott Christopher on Mon, Mar 20, 2017 @ 13:03 PM

We've discussed utilizing weather to deliver advertising before on the blog. But this month's good media idea features a new take on weather-triggering involving Spotify. The North Face commissioned the band White Denim to write the song 'Rain Drop' to promote its new waterproof jacket, Apex Flex GTX. Although the song is on Spotify, it can only be 'unlocked' via custom landing page in locations where it is raining. The song was even played by the band last week at South by Southwest; and the jacket was prominently featured during the performance in which the band was pummeled by a virtual storm on stage!

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Topics: online music streaming, good media idea, top southeast media buying agency, brand

McCulloch goes to the AMYs

Posted by Scott Christopher on Fri, Mar 10, 2017 @ 17:03 PM

We were thrilled to sponsor and attend the 60th annual American Marketing Association AMY awards last night at the College Football Hall of Fame. We were especially excited because one of our long-term clients, John Kovac of Cox Automotive, received the Lifetime Achievement Award. This relationship goes back to the late 90s when the partnership with this client first began. Our Media Director, Jeff Jones worked with John when he first started at what was then AutoConnect (now Autotrader). Now John is the EVP and CMO over all the Cox Automotive brands. This nearly 20 year partnership speaks to the strong relationships our agency develops, and more specifically our Media Director. Jeff is professional yet personable. He's thorough and leads the agency in consistently over-delivering for our clients while always acting with the utmost integrity. It's definitely a two-way street, though - and John is an insightful and top-notch client. We were honored that he referenced his valuable agency relationships in his acceptance speech last night.

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Topics: Atlanta digital advertising agency, atlanta advertising, ama, amys, atlanta marketing