More Good Media Ideas
Welcome to the Good Media Ideas Blog
Topics: creative advertising, trends, media strategy, AI, technology
It's been a few months (okay-several) but we like to showcase good media ideas we have seen. This month we are featuring immersive mobile units. As smartphone penetration across the US reaches 80%, we know that a mobile campaign is almost always a good idea, even for B2B clients. We have done some exciting campaigns for some of our B2B clients including geofencing around important conventions - and it makes sense given that 42% of B2B decision-makers use a mobile device in their purchasing process. (That's up 91% by the way, according to Think With Google).
Topics: good media idea, mobile ads, creative advertising
(...according to me). Summer is not quite officially over, but school has been in session for well over a month, and the hot, humid days we experience on summer days here in Atlanta are definitely over. I thought it would be good to highlight just a few of the well-executed marketing ideas that I noticed this summer.
Topics: media buying atlanta, creative advertising, marketing ideas
After the Cannes Lions Festival ended last week, I reviewed the “World’s 17 Best Print Campaigns of 2013-14” according to the Grand Prix and Gold Lion award winners in the Press Lions category. In my opinion, there were some ads that were really incredible and some that weren’t so deserving of the prestigious award.
Topics: Cannes, print advertising, creative advertising
Here at McCulloch+Company, we love innovative new media ideas - but not just ideas that are innovative and creative for their own sakes, but rather ideas that further a brand's message. It's even better if the ad solves a problem your consumer has that then further enables them to use your product.
Topics: good media ideas, print advertising, top print media buying firm, media buying, brazil, reinventing traditional advertising, nivea sunscreen, marshall mcluhan, creative advertising, top print media buying agency
Here at McCulloch+Company, we live for media ideas that are creative, buzz-worthy, and just wonky enough to work. This week’s Good Media Idea (just in time for summer) is off the charts in the creative department - but it’s all around one simple idea - what if the moon became the lime in a huge Corona bottle? We especially love that the execution of the idea required hiring an astronomer.
Topics: good media ideas, media planning, corona, outdoor advertising, creative advertising
