When developing a media plan, we leave no stone unturned to help our client-partners reach their goals. Increasingly paid social is an important tactic to consider, especially as a platform's audience grows and/or they innovate with new advertising offerings. Lately there are more and more options in which to advertise to reach your audience without growing the duopoly. In this post, I'll highlight a few trends observed in paid social lately and their possible applications in a media strategy.
Topics: media buying atlanta, paid social advertising, media planning, social media, digital strategy
Topics: digital advertising, digital strategy, case study, altanta airport
As an advertising agency, we work hard to craft media plans that are not just noteworthy, but actually achieve the goals of our clients. We don't just want to see if click-through rates are above benchmark, but also if site engagement was achieved, did the leads generated result in sales? Were more widgets sold? This reality is especially important in the auto industry where gross margins for dealers are growing ever thinner and shoppers ever savvier. We understand car dealers are in the business to sell more cars, and we're in the business to help them do that.
Topics: digital media, mobile, automotive advertising, digital strategy, car dealer
In this era of “Big Data”, marketers need to be reminded that common sense plays a critical role in the development and implementation of effective marketing programs. Too often, agencies and brands can get bogged down in the rabbit hole of data analysis and don’t spend quality time looking at the holistic marketing strategy, customer experience and sales trends as an indication of campaign success.
Topics: digital strategy, data
