2016 is finally over and 2017 is here. Finally, it's a new year! And with that new year comes the inevitable New Year's Resolutions. You've probably made one or two yourself. Maybe it's quitting smoking. Or losing weight. Perhaps you want to read more. Whatever they are, you make them with the best of intentions and are hoping to improve your quality of life. For the same reason, you need to resolve to improve the quality of your marketing which can improve your business.
Topics: media planning, marketing, advertising
This past year I have tried my hand at CrossFit. A friend recently opened a "box" (the term this tribe uses for gyms), so I decided to give it a go. After trying it for several months, I'm happy to say I have seen great results and have enjoyed it - a lot more than I expected to. My time at CrossFit has shown me how much the principles taught there are applicable in the marketing realm as well. So in the spirit of the new year which is right around the corner, (along with resolutions), here are 10 things that I've learned in CrossFit that transfers into the marketing realm:
Topics: B2B advertising, good media ideas, media planning, marketing, crossfit, 2016
Too many people think that marketing is a siloed function of a company, just focused on the realm of media/communications & advertising. But the best companies understand that there are several things that effect the customer's experience beyond just the Four P's. We tend to agree. Any touchpoint that a potential customers' has with your company is a marketing interaction. As much as we'd like to think only advertising speaks to that, we all know in our experience as consumers that simply is not true.
Topics: good media ideas, marketing, top Atlanta media buying advertising agency, tv advertising
This time of year we are gathering information from vendors to put together annual media plans for our clients. Along with that we are evaluating what worked exceptionally well in this year's media plans, but also what has not worked so well. We feel this type of evaluation is crucial to helping our clients grow, make effective marketing decisions and for us to be good stewards of their marketing budgets. A lot of agencies may shy away from calling attention to any rotten eggs in a media plan, or if they do spin it so it is good news - gotta keep up the farce of smoke and mirrors so they keep paying the retainer, right?! But within these seeming mistakes we feel ourselves and the client can learn a great deal to improve and make better marketing decisions.
Topics: good media ideas, media planning, marketing, top atlanta media buying agency
