When developing a media plan, we leave no stone unturned to help our client-partners reach their goals. Increasingly paid social is an important tactic to consider, especially as a platform's audience grows and/or they innovate with new advertising offerings. Lately there are more and more options in which to advertise to reach your audience without growing the duopoly. In this post, I'll highlight a few trends observed in paid social lately and their possible applications in a media strategy.
Topics: media buying atlanta, paid social advertising, media planning, social media, digital strategy
This month's good media idea comes to us from Saks Fifth Avenue and features an innovative out-of-home tactic: Projection Advertising. For the unveiling of their 2010 holiday window display at their store in New York City, Saks ran a 6 week 3D projection on the side of their building. It's a 2+ minute story showing the epic struggle between bubbles and snowflakes all set to music. You can watch it all below.
Topics: media buying atlanta, good media idea, OOH, projection advertising
(...according to me). Summer is not quite officially over, but school has been in session for well over a month, and the hot, humid days we experience on summer days here in Atlanta are definitely over. I thought it would be good to highlight just a few of the well-executed marketing ideas that I noticed this summer.
Topics: media buying atlanta, creative advertising, marketing ideas
We are always looking for innovative new ways to get the brands we work with out in front of new prospects. One arena that has grown a ton in recent years is the universe of online music streaming through apps and websites like Pandora and Spotify. This world has blown up as of late, with over 100 different services ranging from free to $10, ad supported or not. This article from Time gives a great overview of the top 10 - based on brand awareness - and the differences in their user and song databases and other information.
Topics: media buying atlanta, online music streaming, digital advertising agency
