When developing a media plan, we leave no stone unturned to help our client-partners reach their goals. Increasingly paid social is an important tactic to consider, especially as a platform's audience grows and/or they innovate with new advertising offerings. Lately there are more and more options in which to advertise to reach your audience without growing the duopoly. In this post, I'll highlight a few trends observed in paid social lately and their possible applications in a media strategy.
Topics: media buying atlanta, paid social advertising, media planning, social media, digital strategy
We are always looking for innovative new ways to get our clients' advertising messages to their target audience. One new media opportunity that we think can be a really good idea is paid social advertising, especially for B2C programs. Whether it's Snapchat, Reddit or (comparably) the mainstays Pinterest, Instagram, Facebook and Twitter, it is hard to deny the viability & value of these audiences as these sites become more ubiquitous. And advertising in this space is constantly updating as each platform tests formats & finds the proper balance of ads to content for their respective audiences. Just like any other type of native advertising though, we think if it's done right-- true to the medium, as a part of an overall content strategy-- it can be very effective.
Topics: paid social advertising, good media ideas, Twitter, social media
