Having begun working in the agency world back when Digital was not even a "thing" yet, I can honestly say I've been doing this a long time and seen a ton of change to the media landscape. However, at the end of the day the planning process and how we go about it hasn't changed much.
Topics: digital advertising, print advertising, media buying, out of home advertising, radio, Traditional Advertising, broadcast, benefits of traditional media, synergy, media synergy
We've been doing a series on the benefits of traditional media on the blog. You can catch up on earlier posts here and here. Why are we writing this? Because we are Luddites stuck in the dark ages, denying the existence of the internet? Not at all. It is because we are huge believers in media mix. No marketer should put all their eggs in one media channel basket. And with all the benefits that come through digital advertising - like trackability and measuring ROI - it also has its limitations and isn't the most trusted advertising medium. Yes, traditional channels still have value to reach your audience and enhance a digital advertising campaign. They all work together.
Topics: Media Agency, print advertising, top print media buying agency, benefits of traditional media
When I meet new people, the question always comes up, "What do you do for a living?" It's like in college when you first meet someone and you always ask, "what's your major?" I guess it is just human nature for us to just be curious about what other people do.
Topics: traditional media buying, television, Media Agency, media planning, print advertising, media buying, out of home advertising, digital media, Media, Radio media buying
After the Cannes Lions Festival ended last week, I reviewed the “World’s 17 Best Print Campaigns of 2013-14” according to the Grand Prix and Gold Lion award winners in the Press Lions category. In my opinion, there were some ads that were really incredible and some that weren’t so deserving of the prestigious award.
Topics: Cannes, print advertising, creative advertising
This month we are featuring a print good media idea that we have found to be very effective for our B2B advertisers. When we begin working on the media plan for our B2B clients, we are always looking for impactful units that will make our client stand out. Often, many B2B industries are still very entrenched in print media - their audiences still prefer the tactile experience of flipping through a magazine or keeping it on their shelf or truck dashboard for quick reference. Such is the case with our client in the construction and roadway industry, Tensar International. We always consider the media consumption habits of the target audience before formulating a media plan.
Topics: good media idea, B2B media planning, print advertising, top southeast media buying agency
Here at McCulloch+Company, we love innovative new media ideas - but not just ideas that are innovative and creative for their own sakes, but rather ideas that further a brand's message. It's even better if the ad solves a problem your consumer has that then further enables them to use your product.
Topics: good media ideas, print advertising, top print media buying firm, media buying, brazil, reinventing traditional advertising, nivea sunscreen, marshall mcluhan, creative advertising, top print media buying agency
