Having begun working in the agency world back when Digital was not even a "thing" yet, I can honestly say I've been doing this a long time and seen a ton of change to the media landscape. However, at the end of the day the planning process and how we go about it hasn't changed much.
Topics: digital advertising, print advertising, media buying, out of home advertising, radio, Traditional Advertising, broadcast, benefits of traditional media, synergy, media synergy
The best media ideas are those that incorporate several media channels. For example an online video campaign that is supported with digital display, custom eblasts as well as on all active social channels. This month's good media idea is one such campaign and involves an integration between two traditional media channels - terrestrial radio and out-of-home. The campaign comes to us from London and started earlier this spring to promote Justin Bieber's latest album, "Purpose."
Topics: good media idea, radio, Media, OOH
This time of year our all of our hair is on fire as we are feverishly putting together media plans for our clients. We're checking rates with publications, requesting Media Kits for new
opportunities, scanning websites and exploring new media ideas based on our client's annual marketing objectives. (That's also why we've been a bit silent on the blog this month). But if you are searching for a new media agency, or perhaps unaware of what to do when it comes to forming a quality annual media plan, here's a few of the things we think through at McCulloch+Company when designing media plans for our clients.
Topics: top roswell out of home media buying agency, top radio ad buying agency, traditional media buying, top tv ad buying agency, Media Agency, good media ideas, media planning, searching for a new ad agency, digital marketing, Agency, TV media buying, top print media buying firm, top roswell media buying company, interactive media buying, radio, tv ad buying, TV strategy, marketing planning, marketing objectives, B2B marketing strategy, top print media buying agency, B-to-B media planning, B-to-B marketing, b2c marketing
So here it is, our brand new blog on our brand new site. We hope to share here some Good Media Ideas that we have noticed in the marketplace, as well as media trends, media buying basics, book reviews, and a bit of what life is like at a top media agency in our little corner of suburbia in Atlanta. We also hope to help you get to know each member of our media team along the way.
Topics: traditional media buying, digital advertising, television, media planning, media buying, radio, tv ad buying, outdoor
