When we launch a new campaign for a client, it is based on research and evaluation of all the different media channels available to us to promote their brand. This is the case when we launched an 11-week campaign for our client, Family Farm & Home (FFH), in early Spring.
Topics: programmatic advertising, media planning, media buying, out of home advertising, Radio media buying, case study, family farm and home, media success
In our continuing series on the "Benefits of Traditional Media", today we will take a look at the benefits of Radio.
Topics: top radio ad buying agency, top Atlanta media buying firm, Radio media buying, benefits of traditional media
Holy May Batman! Is it really already May? I mean, we are halfway through May. It seems that the older we get, the quicker times flies. We can all remember when the school year seemed to last for years and then we got our first job, and Friday seemed to take forever to get here. Now the weeks seems to fly by as fast as the Japanese bullet train.
Topics: Media Agency, media planning, media buying, digital media, tv ad buying, outdoor advertising, Radio media buying, Traditional Advertising
When I meet new people, the question always comes up, "What do you do for a living?" It's like in college when you first meet someone and you always ask, "what's your major?" I guess it is just human nature for us to just be curious about what other people do.
Topics: traditional media buying, television, Media Agency, media planning, print advertising, media buying, out of home advertising, digital media, Media, Radio media buying
In the media world, there was some big news earlier this month when CBS announced they would be using Rentrak's ratings data as "currency" in their new TV buys. This was quite a boost for the company that up until now was a distant second to ratings company behemoth Nielsen who seemed to be unstoppable in it's growth having acquired radio data company Arbitron last year.
Topics: Atlanta, top atlanta radio media placement, good media idea, Agency, ratings, Nielsen, top Atlanta media buying advertising agency, Rentrak, retail advertising, interactive media buying, tv media buying agency, CBS, TV strategy, Super Bowl advertising, Radio media buying
