A 3rd Party research firm recently conducted an anonymous client satisfaction survey for us.
Here are the highlights of what clients say they love about working with us.
Always a McCulloch+Company hallmark.
Staff scrupulously adhere to a strict code: Great work ethic, a commitment to professional growth and leadership skills, combined with a professional demeanor.
Our clients know we always have their best interests at heart.
Experience + Skill
Clients say the people working on their business demonstrate considerable knowledge of marketing and media. This includes the latest trends and information that affect new approaches to media strategy and buying.
They also indicate staff regularly take a leadership role in guiding them toward effective solutions that positively affect their business.
Our unique media negotiation process is a resounding ‘two thumbs up’ due to its unorthodox, but super-effective approach.
Process + Problem Solving
Our unique collaborative media strategy process is fast becoming a key points of difference for McCulloch+Company.
We employ a creative problem solving process for planning media strategy via media mapping that produces really good ideas that are inventive, practical and completely executable.
Collaboration between media strategists and creative teams is oft talked-about–but seldom practiced. However, we know our stellar media programs would be faux-stellar minus the dialogs we initiate with creatives.
Organizing Your Information
One thing clients always mention is how organized we are.
No matter what information you or your financial department needs, we’ll get it to you fast and complete. We routinely create a series of linked documents that provide data on every detail in your media program. We summarize everything from money spent or committed YTD–to which ASCII code just ran in Buffalo. Or Biloxi.
Financial Integrity + Full Disclosure
McCulloch+Company is financially sound. We make sure clients never resent paying us. And the timeliness of our media invoice payment process is above reproach because we know nothing sours a business relationship faster than mishandling your money. You entrust us to pay media invoices like you would–and often we pay faster–because that’s goodwill and good business.
We can show you precisely what you’ve been billed for, and why—as well as the status of paid and unpaid media invoices at any time. And for this reason, your CFO will love us, too.
Straightforward Working Agreements
Clients like our short and sweet working agreement saying it means no time is lost getting to work on their business. Our commitment to exceeding expectations creates long client relationships but, if for any reason your situation changes, McCulloch+Company doesn’t hold your information hostage or make your life miserable if you’ve provided 60 days notice to cancel our agreement. If you’ve ever endured a painful agency breakup, we want you to know in advance that we are grown-ups who accept that change happens.
Fair + Simple Service Fees
Our fees structures can be completely tailored to your specific requirements [such as split billing for co-ops], however they are deliberately designed to be fair and simple so that you never resent paying us. We don’t nickel and dime our clients: We don’t like it and assume you probably don’t, either.