--- title: 16 Questions Facing Media Pros in 2016 description: "View the replay of the #Takefive Comcast Spotlight webinar from March 16, featuring McCulloch+Company Media Director Jeff Jones." image: https://www.goodmediaideas.com/hubfs/comcast-take5.jpg --- [Skip to main content](https://www.goodmediaideas.com/blog/16-questions-facing-media-pros-in-2016#main) - Our Work - [Agency Partners](https://www.goodmediaideas.com/agency_partners) - [Blog](https://www.goodmediaideas.com/blog) - - [![2023 GMI_Logo_Wide](https://www.goodmediaideas.com/hs-fs/hubfs/2023%20GMI_Logo_Wide.png?width=467&height=105&name=2023%20GMI_Logo_Wide.png) ![2023 GMI_Logo_Wide](https://www.goodmediaideas.com/hs-fs/hubfs/2023%20GMI_Logo_Wide.png?width=467&height=105&name=2023%20GMI_Logo_Wide.png) ![Good_Media_Ideas_320x132](https://www.goodmediaideas.com/hs-fs/hubfs/Good_Media_Ideas_320x132.png?width=320&height=132&name=Good_Media_Ideas_320x132.png) ![Good Media Ideas](https://www.goodmediaideas.com/hs-fs/hubfs/Good_Media_Ideas_320x132.png?width=320&height=132&name=Good_Media_Ideas_320x132.png)](https://www.goodmediaideas.com/) Open main navigation Close main navigation - Search - [Get Started](https://www.goodmediaideas.com/contact_us) - Our Work - [Agency Partners](https://www.goodmediaideas.com/agency_partners) - [Blog](https://www.goodmediaideas.com/blog) - - [Get Started](https://www.goodmediaideas.com/contact_us) Search # 16 Questions Facing Media Pros in 2016 by [Scott Christopher](https://www.goodmediaideas.com/blog/author/scott-christopher) Tue, Mar 22, 2016 @ 12:03 PM Last week our Media Director, [Jeff Jones](https://www.goodmediaideas.com/team) participated as a panelist on an excellent webinar hosted by Comcast Spotlight and Ad Age. The panel--which featured several other agency and media world thought leaders--tackled relevant industry topics like ad fraud, viewability, cross-screen media buying, programmatic TV and more. A lot of the topics were around digital advertising, but there was also some lively discussion regarding the state of the industry, agency business models and best practices regarding digital/ROI reporting. Click [here](http://event.on24.com/r.htm?e=1135966&s=1&k=BC898C23B9076777898EAB5239F07EFD) to watch the replay of the webcast; and leave a comment below with your response to it. We think you'll find the insights helpful in your [media planning and buying](https://www.goodmediaideas.com/blog/bid/311031/7-Ways-to-Butcher-A-Media-Plan) endeavors.  ![comcast-take5.jpg](https://www.goodmediaideas.com/hs-fs/hubfs/comcast-take5.jpg?width=862&height=598&name=comcast-take5.jpg "comcast-take5.jpg")   **Tags:** [digital advertising,](https://www.goodmediaideas.com/blog/topic/digital-advertising) [Media Agency,](https://www.goodmediaideas.com/blog/topic/media-agency) [good media idea,](https://www.goodmediaideas.com/blog/topic/good-media-idea) [ad agency,](https://www.goodmediaideas.com/blog/topic/ad-agency) [media buying](https://www.goodmediaideas.com/blog/topic/media-buying) Post by [Scott Christopher](https://www.goodmediaideas.com/blog/author/scott-christopher) Tue, Mar 22, 2016 @ 12:03 PM ### Related Articles ##### [![Be Better at B2B, Part 2](https://www.goodmediaideas.com/hs-fs/hubfs/Graphical%20chart%20analysis.jpeg?width=520&height=294&name=Graphical%20chart%20analysis.jpeg) B2B advertising • Mon, Mar 17, 2025 @ 09:03 AM Be Better at B2B, Part 2 3 min read](https://www.goodmediaideas.com/blog/be-better-at-b2b-part-2) ##### [![](https://www.goodmediaideas.com/hs-fs/hubfs/Screen%20Shot%202018-04-19%20at%202.28.21%20PM.jpg?width=520&height=294&name=Screen%20Shot%202018-04-19%20at%202.28.21%20PM.jpg) digital advertising • Thu, Apr 19, 2018 @ 16:04 PM "We'll be right Back" - Unsold Inventory or Technical Glitch? 4 min read](https://www.goodmediaideas.com/blog/why-espn-doesnt-sell-all-that-video-inventory) ##### [![Using Programmatic for B2B Digital Campaigns](https://www.goodmediaideas.com/hs-fs/hubfs/laptop-data.jpeg?width=520&height=294&name=laptop-data.jpeg) B2B advertising • Mon, Jun 12, 2017 @ 12:06 PM Using Programmatic for B2B Digital Campaigns 2 min read](https://www.goodmediaideas.com/blog/using-programmatic-for-b2b-digital-campaigns) ## Comments ### Get More Good Media Ideas Sign up to receive notifications when a new blog is posted from Good Media Ideas. 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