As mentioned in our blog on Broadcast Television, we will be discussing Cable Television as a separate Traditional Media option. So with that, here is our continuing look into Traditional Media options and the benefits of each.
When we think about Television in general, it is just Television; a mix of both Broadcast and Cable. However, when it comes to purchasing, we need to think about them separately.Topics: traditional media buying, media buying, Traditional Advertising, benefits of traditional media, cable advertising
In our continuing series on the Benefits of Traditional Media, today's blog will dive into the world of Outdoor, or Out of Home (OOH).
Topics: traditional media buying, out of home advertising, outdoor, outdoor advertising, Traditional Advertising, benefits of traditional media
In our continuing series on the "Benefits of Traditional Media", today we will take a look at the benefits of Radio.
Topics: top radio ad buying agency, top Atlanta media buying firm, Radio media buying, benefits of traditional media
We are begining a series of blogs about the Benefits of Traditional Media Channels to provide insight into why these should still be considered as part of your overall media strategy.
Topics: traditional media buying, spot tv buying, benefits of traditional media
As the father of a member of Generation Z, I have firsthand knowledge of this group and their digital savviness. There isn't a moment when I am around her or her friends that they don't have their faces buried in their phones. There have been numerous occasions when I'll pick a group up from a party and they are in the back of the car Snapping or Instagramming, rather than having a conversation.
Topics: gen z, millenials, generation z
The Upfronts are now behind us and it is always fun to watch all the trailers for the new shows and guess which will be hits and which will be flops. The McCulloch + Company Media Strategists watched each of the new offerings from the networks and put together a brief overview of what they think will be a Hit and what will be a Miss.
Topics: tv advertising, upfronts, broadcast
Holy May Batman! Is it really already May? I mean, we are halfway through May. It seems that the older we get, the quicker times flies. We can all remember when the school year seemed to last for years and then we got our first job, and Friday seemed to take forever to get here. Now the weeks seems to fly by as fast as the Japanese bullet train.
Topics: Media Agency, media planning, media buying, digital media, tv ad buying, outdoor advertising, Radio media buying, Traditional Advertising
As the revenue allocated toward digital continues to increase, there is a new concern, not about available inventory, but about consumers Ad Blocking. A day doesn't go by that a new article doesn't appear in our inbox about this.
Topics: digital advertising, Media Agency, digital media buying, digital media, digital, ad blocking, ad fraud
When I meet new people, the question always comes up, "What do you do for a living?" It's like in college when you first meet someone and you always ask, "what's your major?" I guess it is just human nature for us to just be curious about what other people do.
Topics: traditional media buying, television, Media Agency, media planning, print advertising, media buying, out of home advertising, digital media, Media, Radio media buying
Is your Bracket Busted? Did it happen Thursday or Friday? Maybe it wasn't until the weekend. Do not feel like you are alone, because you aren't -- the perfect bracket is no longer out there.
Topics: traditional media buying, Media Agency, media planning, good media idea, media buying, digital media, media partner, Media, analyze, optimization, analysis
