--- title: Be Better at B2B description: Discover creative strategies for B2B marketing that blend traditional and digital media to capture and convert your target audience effectively. image: https://www.goodmediaideas.com/hubfs/Two%20businessmen%20with%20chess%20in%20office.jpeg --- [Skip to main content](https://www.goodmediaideas.com/blog/be-better-at-b2b#main) - Our Work - [Agency Partners](https://www.goodmediaideas.com/agency_partners) - [Blog](https://www.goodmediaideas.com/blog) - - [![2023 GMI_Logo_Wide](https://www.goodmediaideas.com/hs-fs/hubfs/2023%20GMI_Logo_Wide.png?width=467&height=105&name=2023%20GMI_Logo_Wide.png) ![2023 GMI_Logo_Wide](https://www.goodmediaideas.com/hs-fs/hubfs/2023%20GMI_Logo_Wide.png?width=467&height=105&name=2023%20GMI_Logo_Wide.png) ![Good_Media_Ideas_320x132](https://www.goodmediaideas.com/hs-fs/hubfs/Good_Media_Ideas_320x132.png?width=320&height=132&name=Good_Media_Ideas_320x132.png) ![Good Media Ideas](https://www.goodmediaideas.com/hs-fs/hubfs/Good_Media_Ideas_320x132.png?width=320&height=132&name=Good_Media_Ideas_320x132.png)](https://www.goodmediaideas.com/) Open main navigation Close main navigation - Search - [Get Started](https://www.goodmediaideas.com/contact_us) - Our Work - [Agency Partners](https://www.goodmediaideas.com/agency_partners) - [Blog](https://www.goodmediaideas.com/blog) - - [Get Started](https://www.goodmediaideas.com/contact_us) Search # Be Better at B2B by [Jeff Jones](https://www.goodmediaideas.com/blog/author/jeff-jones) Tue, Feb 18, 2025 @ 16:02 PM B2B advertising can utilize B2C-style tactics and lead to more exciting campaigns and generate better results. Part 1: B2B doesn’t have to be boring.   Over the past ten years, our agency client roster has shifted to include a significant number of Business-to-Business (B2B) partners. While there is a perception that B2B advertising is formulaic, predictable, and even boring, it doesn’t have to be. Yes, B2B is a different animal from Business-to-Consumer (B2C), but there are absolutely opportunities for creativity that can give your B2B marketing programs a kick in the pants. Why is B2B different? - eCommerce is not the norm in the B2B world. B2B marketers are often challenged with a more complex and lengthy customer acquisition process, influenced by: - Multiple decision-makers - Budgeting and procurement processes - Longer purchase cycles - Higher product/service price points So, we must think differently. It is imperative the marketing programs combine top-of-funnel awareness and education, with lower-funnel tactics. Efforts must simultaneously address customer retention, former customer win-backs, and new customer acquisition. Multipronged attack. B2B marketing has evolved beyond the limitations of direct sales efforts, trade shows, association membership, and industry publications. We can transform certain aspects of B2C advertising into B2B efforts, capitalizing on first-party and third-party data to reach customers and prospects in targeted and unexpected ways. Tried and true methods - Direct sales from CRM database(s): email, direct mail - Trade association membership - Category publishers: website, print, e-newsletter, e-blast - SEM/Search New innovative options - Social platform outreach from CRM database(s): LinkedIn, Facebook/Instagram, YouTube - Programmatic Account Based Marketing (ABM) programs by prospect industry, company and title - Programmatic campaigns from CRM database(s) and third-party data - Display banners - Video - Native content - Connected Television (CTV) - Streaming audio: podcasts, internet radio - Mobile device capture via geofencing and geoframing key industry events Combining the old with the new ensures that your target audience receives messaging across multiple platforms. This omni-channel strategy increases message frequency, impact, and fosters brand credibility. Bonus tips and tricks. - Search/SEM is vital to capture prospects that are in-market for your product or service, but it requires broader awareness-building efforts that educate prospects and DRIVE search inquiry volume. - Consumer behaviors do not translate to B2B targeting capabilities. Just because all your customers watch the Super Bowl doesn’t make advertising in the Super Bowl a viable B2B option! Subsequently, Lookalike (LAL) targeting is probably not valid since it relies on personal interests and consumer data. Be sure to sign up for our Blog alerts for expanded commentary on this topic, plus client success stories and more!  *The Good Media Ideas name underlines our commitment to blend the infinite possibilities of digital with the very best of traditional media. Since 1994, we have been regarded as one of the Southeast's preeminent advertising agencies, serving both B2C and B2B brands. Our team relentlessly pursues unique, often unconventional solutions, and then flawlessly implements them.* **Tags:** [B2B advertising,](https://www.goodmediaideas.com/blog/topic/b2b-advertising) [programmatic advertising,](https://www.goodmediaideas.com/blog/topic/programmatic-advertising) [B2B media planning,](https://www.goodmediaideas.com/blog/topic/b2b-media-planning) [programmatic,](https://www.goodmediaideas.com/blog/topic/programmatic) [B2B marketing strategy,](https://www.goodmediaideas.com/blog/topic/b2b-marketing-strategy) [B-to-B media planning,](https://www.goodmediaideas.com/blog/topic/b-to-b-media-planning) [B-to-B marketing,](https://www.goodmediaideas.com/blog/topic/b-to-b-marketing) [SEM,](https://www.goodmediaideas.com/blog/topic/sem) [Geofencing,](https://www.goodmediaideas.com/blog/topic/geofencing) [Geoframing](https://www.goodmediaideas.com/blog/topic/geoframing) Post by [Jeff Jones](https://www.goodmediaideas.com/blog/author/jeff-jones) Tue, Feb 18, 2025 @ 16:02 PM ### Related Articles ##### [![Be Better at B2B, Part 2](https://www.goodmediaideas.com/hs-fs/hubfs/Graphical%20chart%20analysis.jpeg?width=520&height=294&name=Graphical%20chart%20analysis.jpeg) B2B advertising • Mon, Mar 17, 2025 @ 09:03 AM Be Better at B2B, Part 2 3 min read](https://www.goodmediaideas.com/blog/be-better-at-b2b-part-2) ##### [![Using Programmatic for B2B Digital Campaigns](https://www.goodmediaideas.com/hs-fs/hubfs/laptop-data.jpeg?width=520&height=294&name=laptop-data.jpeg) B2B advertising • Mon, Jun 12, 2017 @ 12:06 PM Using Programmatic for B2B Digital Campaigns 2 min read](https://www.goodmediaideas.com/blog/using-programmatic-for-b2b-digital-campaigns) ## Comments ### Get More Good Media Ideas Sign up to receive notifications when a new blog is posted from Good Media Ideas. 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