--- title: "Good Media Idea: Asics, a mobile treadmill and one fast dude" description: Asics, NYC marathon, Olympian Ryan Hall and a treadmill on a flatbed all combine for this week's Good Media Idea. --- [Skip to main content](https://www.goodmediaideas.com/blog/bid/347788/Good-Media-Idea-Asics-a-mobile-treadmill-and-one-fast-dude#main) - Our Work - [Agency Partners](https://www.goodmediaideas.com/agency_partners) - [Blog](https://www.goodmediaideas.com/blog) - - [![2023 GMI_Logo_Wide](https://www.goodmediaideas.com/hs-fs/hubfs/2023%20GMI_Logo_Wide.png?width=467&height=105&name=2023%20GMI_Logo_Wide.png) ![2023 GMI_Logo_Wide](https://www.goodmediaideas.com/hs-fs/hubfs/2023%20GMI_Logo_Wide.png?width=467&height=105&name=2023%20GMI_Logo_Wide.png) ![Good_Media_Ideas_320x132](https://www.goodmediaideas.com/hs-fs/hubfs/Good_Media_Ideas_320x132.png?width=320&height=132&name=Good_Media_Ideas_320x132.png) ![Good Media Ideas](https://www.goodmediaideas.com/hs-fs/hubfs/Good_Media_Ideas_320x132.png?width=320&height=132&name=Good_Media_Ideas_320x132.png)](https://www.goodmediaideas.com/) Open main navigation Close main navigation - Search - [Get Started](https://www.goodmediaideas.com/contact_us) - Our Work - [Agency Partners](https://www.goodmediaideas.com/agency_partners) - [Blog](https://www.goodmediaideas.com/blog) - - [Get Started](https://www.goodmediaideas.com/contact_us) Search # Good Media Idea: Asics, a mobile treadmill and one fast dude by [Scott Christopher](https://www.goodmediaideas.com/blog/author/scott-christopher) Tue, Nov 5, 2013 @ 14:11 PM This week's Good Media Idea features a shoe brand, Asics, and their promotion of the NY Marathon last weekend. Their idea falls in the "Alternative Media" category for Media Life Magazine, and those are the types of media ideas we like. [Here's the premise](http://www.medialifemagazine.com/try-treadmill-set-warp-speed/): A treadmill sponsored by Asics, is driven around New York City on a flatbed truck; it's preset to the record speed of an Olympian runner, Ryan Hall and folks on the street can strap in (there's a special harness hung overhead) and try to keep up to his 4:46/ mile pace. This is all to promote the NYC marathon. It's part event marketing, part PR-stunt, part creative out-of-home campaign, and ALL buzz worthy. We like it.   **Tags:** [top roswell out of home media buying agency,](https://www.goodmediaideas.com/blog/topic/top-roswell-out-of-home-media-buying-agency) [good media ideas,](https://www.goodmediaideas.com/blog/topic/good-media-ideas) [good media idea,](https://www.goodmediaideas.com/blog/topic/good-media-idea) [Agency,](https://www.goodmediaideas.com/blog/topic/agency) [outdoor,](https://www.goodmediaideas.com/blog/topic/outdoor) [outdoor advertising,](https://www.goodmediaideas.com/blog/topic/outdoor-advertising) [top atlanta billboard media buying agency](https://www.goodmediaideas.com/blog/topic/top-atlanta-billboard-media-buying-agency) Post by [Scott Christopher](https://www.goodmediaideas.com/blog/author/scott-christopher) Tue, Nov 5, 2013 @ 14:11 PM ### Related Articles ##### [![Media Planning- 'Tis the season](https://www.goodmediaideas.com/hs-fs/file-3168694820-jpg/images/plana-resized-600.jpg?width=520&height=294&name=plana-resized-600.jpg) top roswell out of home media buying agency • Mon, Dec 23, 2013 @ 15:12 PM Media Planning- 'Tis the season 2 min read](https://www.goodmediaideas.com/blog/bid/360017/Media-Planning-Tis-the-season) ## Comments ### Get More Good Media Ideas Sign up to receive notifications when a new blog is posted from Good Media Ideas. ([Privacy Policy)](https://www.goodmediaideas.com/privacy_policy) ###### Categories - [good media ideas](https://www.goodmediaideas.com/blog/topic/good-media-ideas) - [media planning](https://www.goodmediaideas.com/blog/topic/media-planning) - [media buying](https://www.goodmediaideas.com/blog/topic/media-buying) - [Media Agency](https://www.goodmediaideas.com/blog/topic/media-agency) - [good media idea](https://www.goodmediaideas.com/blog/topic/good-media-idea) ###### Recent Posts - [Is Product Knowledge more important than Media Expertise?](https://www.goodmediaideas.com/blog/is-media-expertise-more-important-than-product-knowledge) - [Be Better at B2B, Part 2](https://www.goodmediaideas.com/blog/be-better-at-b2b-part-2) - [Be Better at B2B](https://www.goodmediaideas.com/blog/be-better-at-b2b) - [ChatGPT - Our New Replacement?](https://www.goodmediaideas.com/blog/chatgpt-our-replacement) - [Recruitment Campaigns Start with Good Media Ideas](https://www.goodmediaideas.com/blog/recruitment-campaigns-goodmediaideas)