--- title: "October Good Media Idea: OOH + beacons" description: Media Strategist Scott shares this month's Good Media Idea that combines out-of-home with new beacon technology to bring a brand to prospect's pockets. image: https://www.goodmediaideas.com/hubfs/Screen%20Shot%202016-10-31%20at%204.13.52%20PM.jpg --- [Skip to main content](https://www.goodmediaideas.com/blog/october-good-media-idea-ooh-beacons#main) - Our Work - [Agency Partners](https://www.goodmediaideas.com/agency_partners) - [Blog](https://www.goodmediaideas.com/blog) - - [![2023 GMI_Logo_Wide](https://www.goodmediaideas.com/hs-fs/hubfs/2023%20GMI_Logo_Wide.png?width=467&height=105&name=2023%20GMI_Logo_Wide.png) ![2023 GMI_Logo_Wide](https://www.goodmediaideas.com/hs-fs/hubfs/2023%20GMI_Logo_Wide.png?width=467&height=105&name=2023%20GMI_Logo_Wide.png) ![Good_Media_Ideas_320x132](https://www.goodmediaideas.com/hs-fs/hubfs/Good_Media_Ideas_320x132.png?width=320&height=132&name=Good_Media_Ideas_320x132.png) ![Good Media Ideas](https://www.goodmediaideas.com/hs-fs/hubfs/Good_Media_Ideas_320x132.png?width=320&height=132&name=Good_Media_Ideas_320x132.png)](https://www.goodmediaideas.com/) Open main navigation Close main navigation - Search - [Get Started](https://www.goodmediaideas.com/contact_us) - Our Work - [Agency Partners](https://www.goodmediaideas.com/agency_partners) - [Blog](https://www.goodmediaideas.com/blog) - - [Get Started](https://www.goodmediaideas.com/contact_us) Search # October Good Media Idea: OOH + beacons by [Scott Christopher](https://www.goodmediaideas.com/blog/author/scott-christopher) Mon, Oct 31, 2016 @ 16:10 PM This month's Good Media Idea comes to us from Smartwater and their "Life Distilled" campaign. It highlights the possibilities that are available when a brand harnesses the power of [Out-of-Home](https://www.goodmediaideas.com/blog/benefits-of-traditional-media-out-of-home) combined with beacon technology. [The campaign](http://www.medialifemagazine.com/beacons-use-distributing-lifestyle-tips/) ran earlier this fall in London and used beacons to target select passerby's of certain billboard locations with interesting factoids via push notification, ie. “Click here for the Top 5 ‘distilled’ things to do in Hoxton By Reem Kanj on behalf of GLACÉAU smartwater #lifedistilled.”  It could only target people with the Crowdit or Mapway Bus apps with notifications enabled - but a local insight from a London influencer delivered right to your pocket is going to produce some brand affinity. **Why we like it:** It's an innovative use of technology and provides a surprising interaction for the consumer. It's doubtful that anyone found this intrusive, especially since the brand was providing helpful information rather than spamming you with coupons. We like how it extends an out-of-home buy with [mobile](https://www.goodmediaideas.com/blog/april-good-media-idea-immersive-mobile-units) activation. Plus it is "on brand" for this advertiser: a Smartwater message delivered to your smartphone. Read more about the campaign on [Media Life's website](http://www.medialifemagazine.com/beacons-use-distributing-lifestyle-tips/).  This tactic does have some drawbacks - scale being one of them - but for the right brand this can add a lot of life to a [OOH](https://www.goodmediaideas.com/out-of-home) campaign. What good media ideas have you seen lately? Leave a comment and let us know. **Tags:** [good media idea,](https://www.goodmediaideas.com/blog/topic/good-media-idea) [omnichannel,](https://www.goodmediaideas.com/blog/topic/omnichannel) [OOH,](https://www.goodmediaideas.com/blog/topic/ooh) [mobil](https://www.goodmediaideas.com/blog/topic/mobil) Post by [Scott Christopher](https://www.goodmediaideas.com/blog/author/scott-christopher) Mon, Oct 31, 2016 @ 16:10 PM ### Related Articles ##### [good media idea • Wed, May 2, 2018 @ 14:05 PM SEM - The Do's and Do Not's 5 min read](https://www.goodmediaideas.com/blog/sem-the-dos-and-do-nots) ##### [![](https://www.goodmediaideas.com/hs-fs/hubfs/Screen%20Shot%202018-04-19%20at%202.28.21%20PM.jpg?width=520&height=294&name=Screen%20Shot%202018-04-19%20at%202.28.21%20PM.jpg) digital advertising • Thu, Apr 19, 2018 @ 16:04 PM "We'll be right Back" - Unsold Inventory or Technical Glitch? 4 min read](https://www.goodmediaideas.com/blog/why-espn-doesnt-sell-all-that-video-inventory) ##### [![March Good Media Idea: Weather-triggered custom song on Spotify](https://www.goodmediaideas.com/hs-fs/hubfs/Screen%20Shot%202017-03-20%20at%2011.36.00%20AM.jpg?width=520&height=294&name=Screen%20Shot%202017-03-20%20at%2011.36.00%20AM.jpg) online music streaming • Mon, Mar 20, 2017 @ 13:03 PM March Good Media Idea: Weather-triggered custom song on Spotify 1 min read](https://www.goodmediaideas.com/blog/march-good-media-idea-weather-triggered-custom-song-on-spotify) ## Comments ### Get More Good Media Ideas Sign up to receive notifications when a new blog is posted from Good Media Ideas. 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