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When It’s Time to Evolve: Advice For a Successful Agency Search

Posted by Jeff Jones on Fri, Nov 2, 2018 @ 10:11 AM

With Atlanta traffic bordering on ludicrous, I’ve become a podcast junkie. This has been the only way to maintain my sanity during the daily commute. One recent NPR/Radiolab podcast, “Breaking Bad News Bears”, piqued my interest. It introduced me to the phenomenon of the grolar bear, a new hybrid of a polar bear and a grizzly. With the Canadian Artic shrinking, polar bears and grizzlies are living in closer quarters and (literally) becoming strange bedfellows. The grolar bear, or pizzly, blends the best characteristics of both species allows it to hunt on both land and ice.

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Topics: searching for a new ad agency, Advertising pitch, new business

Searching for the Right Advertising Agency

Posted by Jeff Jones on Fri, Jan 6, 2017 @ 11:01 AM

It's the beginning of a new year, and your brand needs a new advertising agency to manage its marketing-communications program. You’re in charge of finding a partner that will provide a new perspective, expert advice and seamless campaign implementation. Everyone is depending on you to make the right decision. No pressure, right? Whether you're looking for a creative firm, media agency, public relations company, or digital partner, here are some steps to successfully navigating these perilous waters.

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Topics: Mad Men, ad agency, picking a new agency, Advertising pitch, media partner, looking for a new advertising agency, looking for a new agency partner, best media agency

How to Find the Right Advertising/Media Agency

Posted by Jeff Jones on Thu, Feb 13, 2014 @ 14:02 PM

Your brand needs a new agency to manage its marketing-communications program. You’re in charge of finding a partner that will provide a new perspective, expert advice and seamless campaign implementation. Everyone is depending on you to make the right decision. No pressure, right? Whether you’re looking for a creative firm, media agency, public relations company, or digital partner, here are some steps to successfully navigating these perilous waters.

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Topics: Mad Men, ad agency, picking a new agency, Advertising pitch, media partner, looking for a new advertising agency, looking for a new agency partner, Don Draper, best media agency

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