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Using Programmatic for B2B Digital Campaigns

Posted by Scott Christopher on Mon, Jun 12, 2017 @ 12:06 PM

Programmatic has taken the advertising industry by storm the last few years, even impacting traditional media like TV and OOH. By programmatic, we mean the process by which data and technology is utilized in a more automated way for smarter and more efficient targeted advertising. As a media agency, we have fully immersed ourselves in this space, meeting with countless vendors and even recently on-boarding a self-serve DSP to create an in-house trading desk to better serve our clients. 

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Topics: B2B advertising, digital advertising, Atlanta digital advertising agency, programmatic advertising

10 things about marketing I learned at CrossFit

Posted by Scott Christopher on Tue, Dec 22, 2015 @ 18:12 PM

This past year I have tried my hand at CrossFit. A friend recently opened a "box" (the term this tribe uses for gyms), so I decided to give it a go. After trying it for several months, I'm happy to say I have seen great results and have enjoyed it - a lot more than I expected to. My time at CrossFit has shown me how much the principles taught there are applicable in the marketing realm as well. So in the spirit of the new year which is right around the corner, (along with resolutions), here are 10 things that I've learned in CrossFit that transfers into the marketing realm:

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Topics: B2B advertising, good media ideas, media planning, marketing, crossfit, 2016

What role does emotion play in B2B marketing?

Posted by Scott Christopher on Tue, Jun 9, 2015 @ 10:06 AM

Why do people do the things they do? Rational thought? Emotions? Incentives? These are great questions for any marketer to ask. It seems like a natural conclusion that emotions affect people's decisions the most in the business-to-consumer (B2C) space - but what about business-to-business (B2B)? I've often said in B2B marketing it is important to remember that you're still trying to reach human beings, that think and feel just like everyone else. But given the business environment they are in, should they be marketed to in a different way?

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Topics: B2B advertising, Cox Automotive, B2B media planning, B2B marketing strategy, B-to-B marketing

A Media Planner's Approach to B2B Advertising: Part Two

Posted by Sean Norton on Mon, May 12, 2014 @ 16:05 PM

In Part One of this series, we discussed what it means for a media planner to become fully immersed in his or her B2B clients’ business. As an extension of our clients’ marketing department, it is critical that we understand the intricacies of their trade, and take those into consideration while planning. It is our job to confidently make sound media recommendations that we stand behind, so this is a critical step in the process. After all, we’re responsible for their advertising budgets, so the more we know, the better. 

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Topics: B2B advertising, good media ideas, media planning, media buying

A Media Planner's Approach to B2B Advertising: Part One

Posted by Sean Norton on Thu, Feb 20, 2014 @ 14:02 PM


Not unlike consumer advertising, media planning and buying in the B2B space is largely about efficiently reaching a client’s target audience, within a finite budget, at precisely the right time. All the while, we must stay true to a communication strategy, allow for creative flexibility, produce tangible results and stay a step ahead of the competition. Sounds like a lot of work, but that’s not all. While B2B audiences (and budgets) are relatively smaller than those in the consumer world, we still face many nuances that make planning and buying in this space quite challenging. Some of these include:

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Topics: B2B advertising, Atlanta, Media Agency, good media ideas, media planning, ad agency, media buying, top atlanta media buying agency, client, automotive advertising

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