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Media Plan Synergy

Posted by Drew Conklin on Wed, Jun 7, 2017 @ 09:06 AM

Having begun working in the agency world back when Digital was not even a "thing" yet, I can honestly say I've been doing this a long time and seen a ton of change to the media landscape. However, at the end of the day the planning process and how we go about it hasn't changed much. 

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Topics: digital advertising, print advertising, media buying, out of home advertising, radio, Traditional Advertising, broadcast, benefits of traditional media, synergy, media synergy

Benefits of Traditional Media: Print

Posted by Scott Christopher on Wed, May 24, 2017 @ 10:05 AM

We've been doing a series on the benefits of traditional media on the blog. You can catch up on earlier posts here and here. Why are we writing this? Because we are Luddites stuck in the dark ages, denying the existence of the internet? Not at all. It is because we are huge believers in media mix. No marketer should put all their eggs in one media channel basket. And with all the benefits that come through digital advertising - like trackability and measuring ROI - it also has its limitations and isn't the most trusted advertising medium. Yes, traditional channels still have value to reach your audience and enhance a digital advertising campaign. They all work together.

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Topics: Media Agency, print advertising, top print media buying agency, benefits of traditional media

Benefits of Traditional Media: Cable Television

Posted by Drew Conklin on Thu, Sep 8, 2016 @ 15:09 PM

As mentioned in our blog on Broadcast Television, we will be discussing Cable Television as a separate Traditional Media option. So with that, here is our continuing look into Traditional Media options and the benefits of each. 

When we think about Television in general, it is just Television; a mix of both Broadcast and Cable. However, when it comes to purchasing, we need to think about them separately.
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Topics: traditional media buying, media buying, Traditional Advertising, benefits of traditional media, cable advertising

Benefits of Traditional Media: Out of Home

Posted by Drew Conklin on Thu, Aug 25, 2016 @ 09:08 AM

In our continuing series on the Benefits of Traditional Media, today's blog will dive into the world of Outdoor, or Out of Home (OOH). 

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Topics: traditional media buying, out of home advertising, outdoor, outdoor advertising, Traditional Advertising, benefits of traditional media

Benefits of Traditional Media: Radio

Posted by Drew Conklin on Thu, Aug 11, 2016 @ 15:08 PM

In our continuing series on the "Benefits of Traditional Media", today we will take a look at the benefits of Radio.

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Topics: top radio ad buying agency, top Atlanta media buying firm, Radio media buying, benefits of traditional media

Benefits of Traditional Media - Broadcast Television

Posted by Drew Conklin on Tue, Aug 2, 2016 @ 16:08 PM

We are begining a series of blogs about the Benefits of Traditional Media Channels to provide insight into why these should still be considered as part of your overall media strategy.

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Topics: traditional media buying, spot tv buying, benefits of traditional media

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