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Sneak Peek of SunTrust Park, the New home of the Atlanta Braves

Posted by Scott Christopher on Thu, Mar 30, 2017 @ 16:03 PM

Earlier this week, a few of us attended an AMA lunch at SunTrust Park, the new home of the Atlanta Braves. Derek Schiller, President of Business at the Braves, shared the ins and outs of marketing the South's Favorite Baseball team. He shared some of the unique things about the Braves brand and their approach to the new ballpark. In a word, their focus is on "Experience." That's what fans want - and the new stadium has it. From different "neighborhoods" throughout the park, to Comcast-supported all-fiber internet, to new restaurants and better, closer seats throughout the ballpark, SunTrust Park looks to deliver a top-notch fan experience.

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Topics: top Atlanta media buying advertising agency, sports marketing, Braves, best media agency, sponsorship

Braves, Hawks & Falcons share marketing insight at Atlanta AMA event

Posted by Scott Christopher on Fri, May 29, 2015 @ 16:05 PM

All of Atlanta is licking their collective wounds after the sports week we've had. After a hot end of season and playoff run, the Hawks got swept by King James and the Cavs in the conference finals. The Braves are not doing so hot, either. But last week at the Atlanta AMA event, these two teams' heads of marketing along with the Falcons top marketer were all smiles and shared some insight into how they promote their "products" to our city. A few of our team members attended the event and came back with some valuable takeaways that I'd like to share here. Turns out the same marketing principles are applicable no matter what the industry --whether sports, retail, B2B or tourism. 

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Topics: Hawks, sports marketing, Braves, Atlanta media buying agancy

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