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May Good Media Idea: Media and Creative That Work Together

Posted by Scott Christopher on Wed, May 31, 2017 @ 11:05 AM

Monday was Memorial Day, the official kick-off to summer. You likely consumed a frothy beverage or two, spent some time on a lake and/or grilled out with family and friends. This month's good media idea features a brand that is hoping to be imbibed greatly during those summer gatherings, especially by millennials - Mike's Hard Lemonade. To do that, they launched a new brand positioning, "Drink on the Bright Side." The creative is a playful, comedic approach to appeal to millennials and combat the negativity the brand says is currently on the internet. Below is one of the 15 second videos - Jackpot - in which a tanked dude wins a Mike's and a trip to a water park.

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Topics: creative agency, good media ideas, top Atlanta media buying advertising agency, summer, mikes hard lemonade

One Creative Guy's View of Media

Posted by Jeff Jones on Tue, Dec 20, 2016 @ 14:12 PM
We're excited to have Rob Marbury as a guest blogger. I've known Rob for over a decade as we've had the pleasure of establishing a great agency partnership. While McCulloch+Company's forte is media, Marbury Creative Group excels at creative. Yin and yang. As a person, Rob is both creative and practical. Funny and thoughtful. If you have the opportunity to work with Rob and his team, you'll enjoy the results and the relationship. 
 
- Jeff Jones, Director of Media Services
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Topics: creative agency, media planning Atlanta, good media ideas, guest blog

How Do You Spell Synergy? Creating Productive Agency Partnerships

Posted by Jeff Jones on Tue, May 27, 2014 @ 09:05 AM

As an agency that is 100% dedicated to media planning and buying, we work side-by-side with many creative agencies, public relations firms and consultants. Since it’s impossible for one agency to provide ALL marketing services for a brand, these partnerships are necessary and commonplace. An understanding of the WHYs and HOWs to these partnership is essential in the advertising/marketing world. We’ve been managing agency partnerships for over twenty years and offer the following practical advice.

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Topics: creative agency, choosing a media agency, partnership

Which Comes First – Media or Creative?

Posted by Neil Pace on Thu, May 22, 2014 @ 16:05 PM

It’s a question that clients have always struggled with. It’s certainly not as polarizing as the “chicken or the egg” question might be, but it’s a question that every client wished they knew the answer to before they selected a vendor. “Is the media more important than the creative?” Or vice versa. We have our own perspective on this and you might be surprised by the answer considering we’re a media only agency.

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Topics: creative agency, Media Agency, partnership

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