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7 Ways to Butcher A Media Plan

Posted by Scott Christopher on Tue, Jun 25, 2013 @ 16:06 PM

You’ve got a new widget to launch, a fat advertising budget, & slick new creative to promote it - now what?!  You need some savvy media experts to do some research on your prospects and put a media plan together to reach them. The process of formulating that strategy can be extensive and is beyond the scope of a single blog post. But below are a few things to avoid if you want a strong media plan that actually gets results. 

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Topics: Media Agency, media planning, media buying, Media, How To

CBS wins the May sweeps

Posted by Scott Christopher on Mon, May 27, 2013 @ 17:05 PM

Last week it was announced that CBS won the coveted May Sweeps period - the Nielsen ratings race that happens every May. This is is the final week that Nielsen is collecting data for their national May research “book.” That's what us media geeks use 

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Topics: TV media buying, ratings, ad revenue, CBS wins sweeps, content, TV strategy, How To

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