Welcome to the Good Media Ideas Blog
You’ve got a new widget to launch, a fat advertising budget, & slick new creative to promote it - now what?! You need some savvy media experts to do some research on your prospects and put a media plan together to reach them. The process of formulating that strategy can be extensive and is beyond the scope of a single blog post. But below are a few things to avoid if you want a strong media plan that actually gets results.
Topics: Media Agency, media planning, media buying, Media, How To
Last week it was announced that CBS won the coveted May Sweeps period - the Nielsen ratings race that happens every May. This is is the final week that Nielsen is collecting data for their national May research “book.” That's what us media geeks use
Topics: TV media buying, ratings, ad revenue, CBS wins sweeps, content, TV strategy, How To
An American Marketing Association/Atlanta Chapter Member
Good Media Ideas
Rick McCulloch and Company Inc.
675 Mansell Road, Suite #115-49
Roswell, GA 30076
