In the world of radio, we do not feel terrestrial radio is going anywhere, but there are some new interactive ways to extend the reach and frequency of your traditional radio buy. We are all familiar with online music streaming options, like Pandora and Spotify which are ad-supported but have premium subscriptions that allow you to pay to have limited or no ads. And although these services have been around a few years and each offer unique benefits, recently there have been some big players that have thrown their hat in the streaming ring, most notably Apple.
