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Digital Media Strategy - Best Practices, part 1

Posted by Scott Christopher on Mon, Feb 9, 2015 @ 11:02 AM

When it comes to promoting a business online, all marketers know they have to do it - that's where their prospects are. But what's the best way to go about it? In this series, I will share some principles we have uncovered in advising clients in their media planning - for both tradition and digital media (yes- there is some crossover between these channels, believe it or not) over the years.

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Topics: good media ideas, digital marketing, KPIs, digital media buying

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