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Benefits of Traditional Media: Print

Posted by Scott Christopher on Wed, May 24, 2017 @ 10:05 AM

We've been doing a series on the benefits of traditional media on the blog. You can catch up on earlier posts here and here. Why are we writing this? Because we are Luddites stuck in the dark ages, denying the existence of the internet? Not at all. It is because we are huge believers in media mix. No marketer should put all their eggs in one media channel basket. And with all the benefits that come through digital advertising - like trackability and measuring ROI - it also has its limitations and isn't the most trusted advertising medium. Yes, traditional channels still have value to reach your audience and enhance a digital advertising campaign. They all work together.

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Topics: Media Agency, print advertising, top print media buying agency, benefits of traditional media

February Good Media Idea: Media Mix

Posted by Scott Christopher on Tue, Feb 28, 2017 @ 16:02 PM

We try on a semi-monthly basis to highlight on the blog some good media ideas we have seen lately. For example this tourism campaign in Australia that allows airport visitors to pet cheetahs and chase rat kangaroos via augmented reality. But this month I'd like to focus on a media planning fundamental: media mix. It's the whole "don't put all your eggs in one basket" concept, and it's still true in a digital world; maybe even more so.

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Topics: digital advertising, Media Agency, media planning, media mix

Facebook seeking to tap into TV media budgets

Posted by Scott Christopher on Wed, Feb 1, 2017 @ 16:02 PM

We've written on here before about how massive and effective online video is for brands - both in consumer and B2B industries. But despite this, more marketers spend with TV than in any other tactic, still over $70 billion (with a "B"!) a year. Facebook and many other tech giants are seeking to change this and tap into those massive media budgets. This announcement earlier this week that Facebook is developing a video-centric app for OTT devices (like Roku and Apple TV) is the next step into making this reality. And there are rumors that Facebook and Apple are developing their own content studios as well.

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Topics: social, Media Agency, tv

Major Media Keys

Posted by Drew Conklin on Wed, Jan 4, 2017 @ 08:01 AM

Many of you may have no idea who DJ Khaled is or the term "Major Keys", and that is fine. I had no idea until my millennial Personal Trainer told me about them during our first workout together, and every workout since. 

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Topics: Media Agency, media buying, media partner, Media, major keys

Media and advertising terms defined

Posted by Scott Christopher on Thu, Sep 15, 2016 @ 15:09 PM

The world of advertising and media can often be difficult to understand. It seems like there's a new acronym for some new technology, every day - like RTB, BR or CPLV. Luckily, you have your friends at McCulloch+Company to help you navigate these waters and explain what all of these terms mean. This blog post will do just that: define many of the most popular media buying and planning terms and a few of the more obscure ones too. 

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Topics: Media Agency, media buying, top southeast media buying agency

The Speed of Media

Posted by Drew Conklin on Thu, May 12, 2016 @ 12:05 PM

Holy May Batman! Is it really already May? I mean, we are halfway through May. It seems that the older we get, the quicker times flies. We can all remember when the school year seemed to last for years and then we got our first job, and Friday seemed to take forever to get here. Now the weeks seems to fly by as fast as the Japanese bullet train.

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Topics: Media Agency, media planning, media buying, digital media, tv ad buying, outdoor advertising, Radio media buying, Traditional Advertising

The Effects of Ad Blocking

Posted by Drew Conklin on Fri, Apr 22, 2016 @ 10:04 AM

As the revenue allocated toward digital continues to increase, there is a new concern, not about available inventory, but about consumers Ad Blocking. A day doesn't go by that a new article doesn't appear in our inbox about this.

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Topics: digital advertising, Media Agency, digital media buying, digital media, digital, ad blocking, ad fraud

What Do You Do For a Living?

Posted by Drew Conklin on Fri, Apr 15, 2016 @ 12:04 PM

When I meet new people, the question always comes up, "What do you do for a living?" It's like in college when you first meet someone and you always ask, "what's your major?" I guess it is just human nature for us to just be curious about what other people do. 

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Topics: traditional media buying, television, Media Agency, media planning, print advertising, media buying, out of home advertising, digital media, Media, Radio media buying

Busted Brackets and Optimization

Posted by Drew Conklin on Thu, Mar 24, 2016 @ 11:03 AM


Is your Bracket Busted? Did it happen Thursday or Friday? Maybe it wasn't until the weekend. Do not feel like you are alone, because you aren't -- the perfect bracket is no longer out there.

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Topics: traditional media buying, Media Agency, media planning, good media idea, media buying, digital media, media partner, Media, analyze, optimization, analysis

16 Questions Facing Media Pros in 2016

Posted by Scott Christopher on Tue, Mar 22, 2016 @ 12:03 PM

Last week our Media Director, Jeff Jones participated as a panelist on an excellent webinar hosted by Comcast Spotlight and Ad Age. The panel--which featured several other agency and media world thought leaders--tackled relevant industry topics like ad fraud, viewability, cross-screen media buying, programmatic TV and more. A lot of the topics were around digital advertising, but there was also some lively discussion regarding the state of the industry, agency business models and best practices regarding digital/ROI reporting. Click here to watch the replay of the webcast; and leave a comment below with your response to it. We think you'll find the insights helpful in your media planning and buying endeavors. 

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Topics: digital advertising, Media Agency, good media idea, ad agency, media buying

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