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7 Ways to Butcher A Media Plan

Posted by Scott Christopher on Tue, Jun 25, 2013 @ 16:06 PM

You’ve got a new widget to launch, a fat advertising budget, & slick new creative to promote it - now what?!  You need some savvy media experts to do some research on your prospects and put a media plan together to reach them. The process of formulating that strategy can be extensive and is beyond the scope of a single blog post. But below are a few things to avoid if you want a strong media plan that actually gets results. 

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Topics: Media Agency, media planning, media buying, Media, How To

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