This month's Good Media Idea comes to us from Smartwater and their "Life Distilled" campaign. It highlights the possibilities that are available when a brand harnesses the power of Out-of-Home combined with beacon technology. The campaign ran earlier this fall in London and used beacons to target select passerby's of certain billboard locations with interesting factoids via push notification, ie. “Click here for the Top 5 ‘distilled’ things to do in Hoxton By Reem Kanj on behalf of GLACÉAU smartwater #lifedistilled.”
