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October Good Media Idea: OOH + beacons

Posted by Scott Christopher on Mon, Oct 31, 2016 @ 16:10 PM

This month's Good Media Idea comes to us from Smartwater and their "Life Distilled" campaign. It highlights the possibilities that are available when a brand harnesses the power of Out-of-Home combined with beacon technology. The campaign ran earlier this fall in London and used beacons to target select passerby's of certain billboard locations with interesting factoids via push notification, ie. “Click here for the Top 5 ‘distilled’ things to do in Hoxton By Reem Kanj on behalf of GLACÉAU smartwater #lifedistilled.” 

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Topics: good media idea, omnichannel, OOH, mobil

7 Trends in Retail Marketing

Posted by Scott Christopher on Wed, Aug 27, 2014 @ 14:08 PM

It's no secret that traditional brick-and-mortar stores are having to reinvent themselves to compete with online sales and ecommerce sites. Each retailer is doing what they can to innovate and win consumer's dollars. Over the last several months, we have noticed some exciting trends in traditional retail that are pushing the envelope and succeeding in making the register go ka-ching. Here are some of those trends, from marketing to merchandising and more.

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Topics: media buying, retail marketing, iBeacons, b2c marketing, omnichannel

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