More Good Media Ideas

Welcome to the McCulloch+Company Blog

"We'll be right Back" - Unsold Inventory or Technical Glitch?

Posted by Scott Christopher on Thu, Apr 19, 2018 @ 16:04 PM

We've all seen it. That commercial break screen on ESPN, CNN or other apps when streaming TV via your Over-the-Top (OTT) device of choice (Roku, Apple TV, etc.). It appears during a break that's supposed to show you 30 second commercials. Maybe it does show one or two - but for the majority of the commercial pod it's just that screen with the graphic and annoying music.

Read More

Topics: digital advertising, online video, good media idea, Atlanta TV buying agencies, ott, TV streaming, broadcast tv buying, media strategy

Good Media Idea: Online video

Posted by Scott Christopher on Tue, Dec 23, 2014 @ 17:12 PM

This month's good media idea features something we should've written about a long time ago: online video. This is an area that is growing by leaps and bounds every month, with new publishers popping up daily, many of them creating original content, and in-banner video options becoming more prevalent. Plus, this short-form video content is very "snackable" with high view-through rates and optimal to reach potential customers where they are - on their mobile devices.

Read More

Topics: online video, good media ideas, digital advertising media agency, retail

Subscribe to the Good Media Ideas eNewsletter

Subscribe to Good Media Ideas Blog Updates

Recent Posts