More Good Media Ideas

This month's good media idea comes to us from Saks Fifth Avenue and features an innovative out-of-home tactic: Projection Advertising. For the unveiling of their 2010 holiday window display at their store in New York City, Saks ran a 6 week 3D projection on the side of their building. It's a 2+ minute story showing the epic struggle between bubbles and snowflakes all set to music. You can watch it all below.

This month's Good Media Idea comes to us from Smartwater and their "Life Distilled" campaign. It highlights the possibilities that are available when a brand harnesses the power of Out-of-Home combined with beacon technology. The campaign ran earlier this fall in London and used beacons to target select passerby's of certain billboard locations with interesting factoids via push notification, ie. “Click here for the Top 5 ‘distilled’ things to do in Hoxton By Reem Kanj on behalf of GLACÉAU smartwater #lifedistilled.” 

The best media ideas are those that incorporate several media channels. For example an online video campaign that is supported with digital display, custom eblasts as well as on all active social channels. This month's good media idea is one such campaign and involves an integration between two traditional media channels - terrestrial radio and out-of-home. The campaign comes to us from London and started earlier this spring to promote Justin Bieber's latest album, "Purpose."