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Client Success Story: B2B Programmatic Campaign results in Real Sales

Posted by Scott Christopher on Tue, May 8, 2018 @ 16:05 PM

From time to time, we like to highlight on the blog recent successes we've had with client campaigns. This one we worked on last year highlights the challenges that come with very narrow B2B sectors, especially when it comes to digital advertising.

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Topics: media strategy, client success, B2B media planning, B2B marketing strategy, programmatic advertising

Client Success: Family Farm & Home

Posted by Drew Conklin on Mon, Jun 26, 2017 @ 11:06 AM

When we launch a new campaign for a client, it is based on research and evaluation of all the different media channels available to us to promote their brand. This is the case when we launched an 11-week campaign for our client, Family Farm & Home (FFH), in early Spring.

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Topics: case study, family farm and home, media planning, media success, media buying, programmatic advertising, out of home advertising, Radio media buying

Using Programmatic for B2B Digital Campaigns

Posted by Scott Christopher on Mon, Jun 12, 2017 @ 12:06 PM

Programmatic has taken the advertising industry by storm the last few years, even impacting traditional media like TV and OOH. By programmatic, we mean the process by which data and technology is utilized in a more automated way for smarter and more efficient targeted advertising. As a media agency, we have fully immersed ourselves in this space, meeting with countless vendors and even recently on-boarding a self-serve DSP to create an in-house trading desk to better serve our clients. 

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Topics: programmatic advertising, Atlanta digital advertising agency, B2B advertising, digital advertising

What's Verizon after in its acquisition of AOL?

Posted by Scott Christopher on Wed, May 13, 2015 @ 11:05 AM

You likely heard the news yesterday that Verizon is seeking to acquire AOL for $4.4 billion dollars. And like me, you may have asked "AOL is still a thing and it's worth that much?" or "AOL owns The Huffington Post?" But it quickly became clear what this deal was about - that's right, advertising - and programmatic buying at that.

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Topics: aol, verizon, programmatic advertising, ad targeting, over-the-top, good media ideas, ott

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