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December Good Media Idea: Projection Advertising

Posted by Scott Christopher on Thu, Dec 15, 2016 @ 09:12 AM

This month's good media idea comes to us from Saks Fifth Avenue and features an innovative out-of-home tactic: Projection Advertising. For the unveiling of their 2010 holiday window display at their store in New York City, Saks ran a 6 week 3D projection on the side of their building. It's a 2+ minute story showing the epic struggle between bubbles and snowflakes all set to music. You can watch it all below.

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Topics: media buying atlanta, good media idea, OOH, projection advertising

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