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Welcome to the Future: Where you can Buy stuff from your Smart TV via your Remote

Posted by Scott Christopher on Thu, Jan 9, 2014 @ 17:01 PM

This month's good media idea comes to us from H&M and their Super Bowl TV spot they have planned featuring David Beckham's Bodywear line. The 30-second spot, when appearing on Samsung smart TVs, will feature a pop-up menu offering more product information, the option to send that info to another device, and even the ability to purchase product using your remote. It will remain interactive, even if viewed later through a DVR. This is all via a platform, Delivery Agent, that has been doing this for years. 

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Topics: CES 2014, Samsung, good media ideas, good media idea, ad agency, digital marketing, SmartTV, interactive media buys, David Beckham, interactive advertising, Super Bowl advertising

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