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Super Bowl Super Ads?

Posted by Drew Conklin on Fri, Jan 20, 2017 @ 09:01 AM

As we all know, the Super Bowl is a spectacle. Even if your team isn't playing (sadly my team won't be playing...again), you always watch...mainly for the commercials. Sometimes it is all about the commercials, but in recent years the ads have been, in this bloggers opinion, not very good.

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Topics: Super Bowl advertising, commercials

Media News: CBS inks deal with Rentrak

Posted by Scott Christopher on Thu, Jan 30, 2014 @ 22:01 PM

In the media world, there was some big news earlier this month when CBS announced they would be using Rentrak's ratings data as "currency" in their new TV buys. This was quite a boost for the company that up until now was a distant second to ratings company behemoth Nielsen who seemed to be unstoppable in it's growth having acquired radio data company Arbitron last year. 

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Topics: Atlanta, top atlanta radio media placement, good media idea, Agency, ratings, Nielsen, top Atlanta media buying advertising agency, Rentrak, retail advertising, interactive media buying, tv media buying agency, CBS, TV strategy, Super Bowl advertising, Radio media buying

Welcome to the Future: Where you can Buy stuff from your Smart TV via your Remote

Posted by Scott Christopher on Thu, Jan 9, 2014 @ 17:01 PM

This month's good media idea comes to us from H&M and their Super Bowl TV spot they have planned featuring David Beckham's Bodywear line. The 30-second spot, when appearing on Samsung smart TVs, will feature a pop-up menu offering more product information, the option to send that info to another device, and even the ability to purchase product using your remote. It will remain interactive, even if viewed later through a DVR. This is all via a platform, Delivery Agent, that has been doing this for years. 

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Topics: CES 2014, Samsung, good media ideas, good media idea, ad agency, digital marketing, SmartTV, interactive media buys, David Beckham, interactive advertising, Super Bowl advertising

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