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Native Advertising: Friend or Foe?

Posted by Scott Christopher on Tue, May 6, 2014 @ 12:05 PM

If you have been around the advertising world lately, you probably have heard the term "native advertising" quite a bit. Conversations around the legitimacy and effectiveness of this new mode of advertising have taken our industry by storm in the last few years. What is native advertising, is it a good media idea for brands and a viable ad offering for publishers? This blog will attempt to answer those questions as I explore the risks and potential rewards of marketing this way.

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Topics: good media ideas, interactive media buying, top atlanta interactive agency, native advertising

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