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Benefits of Traditional Media: Radio

Posted by Drew Conklin on Thu, Aug 11, 2016 @ 15:08 PM

In our continuing series on the "Benefits of Traditional Media", today we will take a look at the benefits of Radio.

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Topics: top radio ad buying agency, top Atlanta media buying firm, Radio media buying, benefits of traditional media

Trend to Watch: Programmatic TV

Posted by Scott Christopher on Wed, Feb 10, 2016 @ 15:02 PM

We are always keeping tabs on industry trends and like to write about that on the blog from time to time. One that has been a buzzword in the industry for a few years now is "programmatic" advertising. We've written about it before on here, but this term refers to a method of buying online advertising that leverages different types of data to buy unsold impressions in real-time in front of a specific audience instead of a network, or select sites. It does automate some processes, but the idea that programmatic is all robots and levers and no humans is incorrect. In short, buying programmatically allows you to more efficiently reach your audience - it makes your digital buys work smarter.

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Topics: top Atlanta media buying firm, tv, programmatic, advertising

Husqvarna Taps McCulloch to Manage Dealer Co-op Media Programs

Posted by Jeff Jones on Thu, Jan 22, 2015 @ 10:01 AM

ATLANTA (Jan 22, 2015) – Husqvarna Group, the world’s largest producer of outdoor power products, has selected Atlanta-based media services agency McCulloch+Company to manage all dealer co-op media programs. McCulloch+Company will provide strategic media planning, campaign implementation, program management and research services to support Husqvarna local market sales initiatives. McCulloch+Company was chosen based on their creative media thinking, proven procedures and extensive spot-market expertise in digital, broadcast, print, out-of-home and direct marketing. 

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Topics: agency news, top Atlanta media buying firm, good media ideas, retail, new business, Husqvarna

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