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Media News: CBS inks deal with Rentrak

Posted by Scott Christopher on Thu, Jan 30, 2014 @ 22:01 PM

In the media world, there was some big news earlier this month when CBS announced they would be using Rentrak's ratings data as "currency" in their new TV buys. This was quite a boost for the company that up until now was a distant second to ratings company behemoth Nielsen who seemed to be unstoppable in it's growth having acquired radio data company Arbitron last year. 

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Topics: Atlanta, top atlanta radio media placement, good media idea, Agency, ratings, Nielsen, top Atlanta media buying advertising agency, Rentrak, retail advertising, interactive media buying, tv media buying agency, CBS, TV strategy, Super Bowl advertising, Radio media buying

How to NOT Let Meetings Ruin Your Life

Posted by Jeff Jones on Mon, Nov 11, 2013 @ 07:11 AM

 

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Topics: Media Agency, top atlanta radio media placement, good media ideas, interactive media planning, top print media buying firm, top roswell media buying company, how to run a good meeting, meeting agenda, advertising agency meetings

Radio Trend - Online streaming

Posted by Scott Christopher on Tue, Jul 2, 2013 @ 14:07 PM

In the world of radio, we do not feel terrestrial radio is going anywhere, but there are some new interactive ways to extend the reach and frequency of your traditional radio buy. We are all familiar with online music streaming options, like Pandora and Spotify which are ad-supported but have premium subscriptions that allow you to pay to have limited or no ads. And although these services have been around a few years and each offer unique benefits, recently there have been some big players that have thrown their hat in the streaming ring, most notably Apple.

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Topics: online music streaming, top atlanta radio media placement, iTunes Radio, iAds, Pandora, Spotify

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