More Good Media Ideas

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Media Planning- 'Tis the season

Posted by Scott Christopher on Mon, Dec 23, 2013 @ 15:12 PM

This time of year our all of our hair is on fire as we are feverishly putting together media plans for our clients. We're checking rates with publications, requesting Media Kits for new
 opportunities, scanning websites and exploring new media ideas based on our client's annual marketing objectives. (That's also why we've been a bit silent on the blog this month). But if you are searching for a new media agency, or perhaps unaware of what to do when it comes to forming a quality annual media plan, here's a few of the things we think through at McCulloch+Company when designing media plans for our clients.

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Topics: top roswell out of home media buying agency, top radio ad buying agency, traditional media buying, top tv ad buying agency, Media Agency, good media ideas, media planning, searching for a new ad agency, digital marketing, Agency, TV media buying, top print media buying firm, top roswell media buying company, interactive media buying, radio, tv ad buying, TV strategy, marketing planning, marketing objectives, B2B marketing strategy, top print media buying agency, B-to-B media planning, B-to-B marketing, b2c marketing

How to NOT Let Meetings Ruin Your Life

Posted by Jeff Jones on Mon, Nov 11, 2013 @ 07:11 AM

 

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Topics: Media Agency, top atlanta radio media placement, good media ideas, interactive media planning, top print media buying firm, top roswell media buying company, how to run a good meeting, meeting agenda, advertising agency meetings

Good Media Idea: Nivea reimagines print ad

Posted by Scott Christopher on Mon, Sep 16, 2013 @ 10:09 AM

Here at McCulloch+Company, we love innovative new media ideas - but not just ideas that are innovative and creative for their own sakes, but rather ideas that further a brand's message. It's even better if the ad solves a problem your consumer has that then further enables them to use your product.

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Topics: good media ideas, print advertising, top print media buying firm, media buying, brazil, reinventing traditional advertising, nivea sunscreen, marshall mcluhan, creative advertising, top print media buying agency

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