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March Good Media Idea: Weather-triggered custom song on Spotify

Posted by Scott Christopher on Mon, Mar 20, 2017 @ 13:03 PM

We've discussed utilizing weather to deliver advertising before on the blog. But this month's good media idea features a new take on weather-triggering involving Spotify. The North Face commissioned the band White Denim to write the song 'Rain Drop' to promote its new waterproof jacket, Apex Flex GTX. Although the song is on Spotify, it can only be 'unlocked' via custom landing page in locations where it is raining. The song was even played by the band last week at South by Southwest; and the jacket was prominently featured during the performance in which the band was pummeled by a virtual storm on stage!

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Topics: online music streaming, good media idea, top southeast media buying agency, brand

Media and advertising terms defined

Posted by Scott Christopher on Thu, Sep 15, 2016 @ 15:09 PM

The world of advertising and media can often be difficult to understand. It seems like there's a new acronym for some new technology, every day - like RTB, BR or CPLV. Luckily, you have your friends at McCulloch+Company to help you navigate these waters and explain what all of these terms mean. This blog post will do just that: define many of the most popular media buying and planning terms and a few of the more obscure ones too. 

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Topics: Media Agency, media buying, top southeast media buying agency

June Good Media Idea: Magazine bellybands

Posted by Scott Christopher on Tue, Jun 10, 2014 @ 11:06 AM

This month we are featuring a print good media idea that we have found to be very effective for our B2B advertisers. When we begin working on the media plan for our B2B clients, we are always looking for impactful units that will make our client stand out. Often, many B2B industries are still very entrenched in print media - their audiences still prefer the tactile experience of flipping through a magazine or keeping it on their shelf or truck dashboard for quick reference. Such is the case with our client in the construction and roadway industry, Tensar International. We always consider the media consumption habits of the target audience before formulating a media plan.

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Topics: good media idea, B2B media planning, print advertising, top southeast media buying agency

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