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CBS wins the May sweeps

Posted by Scott Christopher on Mon, May 27, 2013 @ 17:05 PM

Last week it was announced that CBS won the coveted May Sweeps period - the Nielsen ratings race that happens every May. This is is the final week that Nielsen is collecting data for their national May research “book.” That's what us media geeks use 

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Topics: TV media buying, ratings, ad revenue, CBS wins sweeps, content, TV strategy, How To

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