If you've never had a media strategy, you may wonder what the benefits are for going that route. It's just buying ads, right? How strategic can you really get? Well, the clients we work with at McCulloch + Company have come to know the benefits of goal alignment and developing a comprehensive media strategy with paid tactics to reach prospects at every stage of the buyers journey. They've seen how helpful it is to develop a strategy based on their marketing goals, their target demographic, geography, creative asset availability, budget and many other factors. If you're not there yet, perhaps it's helpful to see what you are missing out on by not having a media strategy.
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