More Good Media Ideas

Welcome to the McCulloch+Company Blog

What's lost when you don't have a media strategy

Posted by Scott Christopher on Fri, Nov 17, 2017 @ 15:11 PM

If you've never had a media strategy, you may wonder what the benefits are for going that route. It's just buying ads, right? How strategic can you really get? Well, the clients we work with at McCulloch + Company have come to know the benefits of goal alignment and developing a comprehensive media strategy with paid tactics to reach prospects at every stage of the buyers journey. They've seen how helpful it is to develop a strategy based on their marketing goals, their target demographic, geography, creative asset availability, budget and many other factors. If you're not there yet, perhaps it's helpful to see what you are missing out on by not having a media strategy.

Read More

Topics: media planning, Atlanta media buying agancy, media strategy

What's your Brand's Story?

Posted by Scott Christopher on Thu, Oct 26, 2017 @ 16:10 PM

Good marketers tell good stories - concise, compelling, and engaging stories. They have done the hard work of distilling down their mission and value proposition into a simple story that can be easily understood by prospects. When told well, the story engages customers on an emotional level (yes, even B2B brands) and eliminates all the guesswork for them in understanding "What's in it for me?" Strong brands also have alignment company-wide on this story. From the C-Suite to sales, from PR to HR - all are bought in. This belief company-wide doesn't just impact marketing and creative, but customer service, product packaging, operations and more. This is why we--strategists at a media-only agency--care about our clients' stories. Our media plans can either help enhance that story, or detract from it.

Read More

Topics: good media ideas, outdoor advertising, Rock City

3 Trends in Paid Social

Posted by Scott Christopher on Thu, Aug 3, 2017 @ 15:08 PM

When developing a media plan, we leave no stone unturned to help our client-partners reach their goals. Increasingly paid social is an important tactic to consider, especially as a platform's audience grows and/or they innovate with new advertising offerings. Lately there are more and more options in which to advertise to reach your audience without growing the duopoly. In this post, I'll highlight a few trends observed in paid social lately and their possible applications in a media strategy. 

Read More

Topics: media buying atlanta, paid social advertising, media planning, social media, digital strategy

The State of Retail in the Age of Amazon

Posted by Scott Christopher on Mon, Jul 10, 2017 @ 12:07 PM

We like following the retail sector, working with several clients in the space. And I--as a shopper--enjoy seeing brands innovate to surprise and delight me to earn my business in this current era of e- and m-commerce. It has certainly been a tumultuous year for retail, though with weekly announcements of store closings by stalwart industry brands like Macy's and Sears. The evolution to online shopping by the average American consumer has been especially swift in recent months, led by e-commerce giant Amazon. Prime membership is now estimated to be up to 80 million in the US, most of them in affluent households; and Amazon has shown no signs of slowing its aggressive stance in retail, with announcements late last month aimed at disrupting both grocery (Whole Foods Market purchase) and clothing stores (Prime Wardrobe). The stakes for retailers couldn't be higher and the demand to adapt couldn't be greater. But does all this mean brick-and-mortar storefronts are dead? That all successful retail brands will be 100% online? I don't think so. Here's why....

Read More

Topics: digital marketing, retail, amazon, whole foods

June Good Media Idea: Direct Mail

Posted by Jeff Jones on Fri, Jun 30, 2017 @ 11:06 AM

Has your mailman seemed bored lately? It might be due to lower direct mail volume. According to the Direct & Marketing Association (DMA), direct mail usage is projected to experience a 19% decline over the next year as marketers continue to migrate to digital. However, with digital Click Through Rates (CTR) deteriorating, click fraud making headlines and most consumers blurry-eyed from screen fatigue, direct mail could be a good media idea for some brands. In the same DMA report, direct mail response rates are on the rise and it’s currently ranked third in ROI (27%) behind email (122%) and social media (28%).

Read More

Topics: good media ideas, Traditional Advertising, direct mail

Client Success: Family Farm & Home

Posted by Drew Conklin on Mon, Jun 26, 2017 @ 11:06 AM

When we launch a new campaign for a client, it is based on research and evaluation of all the different media channels available to us to promote their brand. This is the case when we launched an 11-week campaign for our client, Family Farm & Home (FFH), in early Spring.

Read More

Topics: programmatic advertising, media planning, media buying, out of home advertising, Radio media buying, case study, family farm and home, media success

McCulloch+Company Doing Good

Posted by Scott Christopher on Wed, Jun 21, 2017 @ 16:06 PM

Doing good is a value at our agency beyond the services we provide to our clients. We enjoy volunteering at charities and donating time and money to good causes. For example, our controller volunteers monthly at SafeHouse playing the drums and feeding folks there. Our digital media manager helped found a charity, HoPe, which helps Hispanics further their education. Helping others is part of our DNA.

Read More

Topics: top Atlanta media buying advertising agency, doing good, charity

Upfront Review 2017

Posted by Drew Conklin on Fri, Jun 16, 2017 @ 09:06 AM

 

 

Once again, the Upfronts are behind us and it is time for the 4th annual McCulloch+Company review of what we think will or will not be a hit during the 2017-18 broadcast television season. If you want to see how we did last year, check out our thoughts here.  

Read More

Topics: tv advertising, upfronts, broadcast

Using Programmatic for B2B Digital Campaigns

Posted by Scott Christopher on Mon, Jun 12, 2017 @ 12:06 PM

Programmatic has taken the advertising industry by storm the last few years, even impacting traditional media like TV and OOH. By programmatic, we mean the process by which data and technology is utilized in a more automated way for smarter and more efficient targeted advertising. As a media agency, we have fully immersed ourselves in this space, meeting with countless vendors and even recently on-boarding a self-serve DSP to create an in-house trading desk to better serve our clients. 

Read More

Topics: B2B advertising, digital advertising, Atlanta digital advertising agency, programmatic advertising

Media Plan Synergy

Posted by Drew Conklin on Wed, Jun 7, 2017 @ 09:06 AM

Having begun working in the agency world back when Digital was not even a "thing" yet, I can honestly say I've been doing this a long time and seen a ton of change to the media landscape. However, at the end of the day the planning process and how we go about it hasn't changed much. 

Read More

Topics: digital advertising, print advertising, media buying, out of home advertising, radio, Traditional Advertising, broadcast, benefits of traditional media, synergy, media synergy

Subscribe to the Good Media Ideas eNewsletter

Subscribe to Good Media Ideas Blog Updates

Recent Posts