More Good Media Ideas

In golf, a good caddy is invaluable: providing advice on club selection, reading the contour of the greens and calming a nervous golfer before a critical shot. An irreplaceable caddy relies on his local knowledge to guide a golfer through the challenges of each round. For a few minutes, let me be your marketing caddy. I’ve taken a few of the most over-used golf phrases and applied them to marketing truths. Hopefully, you find this helpful and somewhat amusing... and won't be doing this to me by the end of this post:

Topics: media planning, Media, golf

We try on a semi-monthly basis to highlight on the blog some good media ideas we have seen lately. For example this tourism campaign in Australia that allows airport visitors to pet cheetahs and chase rat kangaroos via augmented reality. But this month I'd like to focus on a media planning fundamental: media mix. It's the whole "don't put all your eggs in one basket" concept, and it's still true in a digital world; maybe even more so.

Topics: digital advertising, Media Agency, media planning, media mix

Sometimes we do good in the world and it makes an immediate difference. That was the case with our contribution to help coordinate the wrapping of a trailer owned by the non-profit adapted sports team, Gwinnett Heat. The team used the trailer to transport the athletes' wheelchairs and equipment to games - until it was stolen over Christmas break. The trailer wasn't insured by the county.

Topics: doing good

As we all know, the Super Bowl is a spectacle. Even if your team isn't playing (sadly my team won't be playing...again), you always watch...mainly for the commercials. Sometimes it is all about the commercials, but in recent years the ads have been, in this bloggers opinion, not very good.

Topics: Super Bowl advertising, commercials

It's the beginning of a new year, and your brand needs a new advertising agency to manage its marketing-communications program. You’re in charge of finding a partner that will provide a new perspective, expert advice and seamless campaign implementation. Everyone is depending on you to make the right decision. No pressure, right? Whether you're looking for a creative firm, media agency, public relations company, or digital partner, here are some steps to successfully navigating these perilous waters.

Topics: Mad Men, ad agency, picking a new agency, Advertising pitch, media partner, looking for a new advertising agency, looking for a new agency partner, best media agency

Many of you may have no idea who DJ Khaled is or the term "Major Keys", and that is fine. I had no idea until my millennial Personal Trainer told me about them during our first workout together, and every workout since. 

Topics: Media Agency, media buying, media partner, Media, major keys

2016 is finally over and 2017 is here. Finally, it's a new year! And with that new year comes the inevitable New Year's Resolutions. You've probably made one or two yourself. Maybe it's quitting smoking. Or losing weight. Perhaps you want to read more. Whatever they are, you make them with the best of intentions and are hoping to improve your quality of life. For the same reason, you need to resolve to improve the quality of your marketing which can improve your business.

Topics: media planning, marketing, advertising

This week I had the chance to participate on a live podcast hosted by our friends at North Fulton Business Radio. Each Tuesday they feature business leaders in our area and they had me on to share some marketing tips as well as insights from the advertising agency world. I also explained some of the benefits of partnering with a media agency like us. If you'd like to listen to the archived version, click here. 

Topics: media planning Atlanta, media buying, Atlanta TV buying agencies

We're excited to have Rob Marbury as a guest blogger. I've known Rob for over a decade as we've had the pleasure of establishing a great agency partnership. While McCulloch+Company's forte is media, Marbury Creative Group excels at creative. Yin and yang. As a person, Rob is both creative and practical. Funny and thoughtful. If you have the opportunity to work with Rob and his team, you'll enjoy the results and the relationship. 

 

- Jeff Jones, Director of Media Services

Topics: creative agency, media planning Atlanta, good media ideas, guest blog

This month's good media idea comes to us from Saks Fifth Avenue and features an innovative out-of-home tactic: Projection Advertising. For the unveiling of their 2010 holiday window display at their store in New York City, Saks ran a 6 week 3D projection on the side of their building. It's a 2+ minute story showing the epic struggle between bubbles and snowflakes all set to music. You can watch it all below.

Topics: media buying atlanta, good media idea, OOH, projection advertising