All articles

Thu, Apr 10, 2025 @ 10:04 AM

Is Product Knowledge more important than Media Expertise?

Mon, Mar 17, 2025 @ 09:03 AM

Be Better at B2B, Part 2

Tue, Feb 18, 2025 @ 16:02 PM

Be Better at B2B

Tue, May 30, 2023 @ 15:05 PM

ChatGPT - Our New Replacement?

Tue, May 30, 2023 @ 15:05 PM

Recruitment Campaigns Start with Good Media Ideas

Wed, Apr 5, 2023 @ 10:04 AM

Outstanding Out-of-Home

Wed, Apr 5, 2023 @ 10:04 AM

Can AI do it all?

Wed, Jun 12, 2019 @ 15:06 PM

Manheim Express Success Story

Fri, Nov 2, 2018 @ 10:11 AM

When It’s Time to Evolve: Advice For a Successful Agency Search

Fri, Aug 17, 2018 @ 12:08 PM

Broadcast Upfront Review 2018

Thu, Aug 16, 2018 @ 17:08 PM

How to be a Good Client

Fri, Jun 1, 2018 @ 12:06 PM

Merging Print and Video: An Innovative B2B Idea

Fri, Jun 1, 2018 @ 12:06 PM

Unconventional Convention Support

Tue, May 8, 2018 @ 16:05 PM

Client Success Story: B2B Programmatic Campaign results in Real Sales

Wed, May 2, 2018 @ 14:05 PM

SEM - The Do's and Do Not's

Thu, Apr 19, 2018 @ 16:04 PM

"We'll be right Back" - Unsold Inventory or Technical Glitch?

Fri, Nov 17, 2017 @ 15:11 PM

What's lost when you don't have a media strategy

Thu, Oct 26, 2017 @ 16:10 PM

What's your Brand's Story?

Thu, Aug 3, 2017 @ 15:08 PM

3 Trends in Paid Social

Mon, Jul 10, 2017 @ 12:07 PM

The State of Retail in the Age of Amazon

Fri, Jun 30, 2017 @ 11:06 AM

June Good Media Idea: Direct Mail

Mon, Jun 26, 2017 @ 11:06 AM

Client Success: Family Farm & Home

Wed, Jun 21, 2017 @ 16:06 PM

McCulloch+Company Doing Good

Fri, Jun 16, 2017 @ 09:06 AM

Upfront Review 2017

Mon, Jun 12, 2017 @ 12:06 PM

Using Programmatic for B2B Digital Campaigns

Wed, Jun 7, 2017 @ 09:06 AM

Media Plan Synergy

Wed, May 31, 2017 @ 11:05 AM

May Good Media Idea: Media and Creative That Work Together

Thu, May 25, 2017 @ 14:05 PM

Google Marketing Next 2017 Recap

Wed, May 24, 2017 @ 10:05 AM

Benefits of Traditional Media: Print

Thu, Mar 30, 2017 @ 16:03 PM

Sneak Peek of SunTrust Park, the New home of the Atlanta Braves

Wed, Mar 29, 2017 @ 09:03 AM

Transparency, Fraud and our in-house Trading Desk

Mon, Mar 20, 2017 @ 13:03 PM

March Good Media Idea: Weather-triggered custom song on Spotify

Fri, Mar 10, 2017 @ 17:03 PM

McCulloch goes to the AMYs

Wed, Mar 1, 2017 @ 16:03 PM

Inside the Marketing Clubhouse

Tue, Feb 28, 2017 @ 16:02 PM

February Good Media Idea: Media Mix

Fri, Feb 3, 2017 @ 09:02 AM

Gwinnett Heat needs your help

Fri, Jan 20, 2017 @ 09:01 AM

Super Bowl Super Ads?

Fri, Jan 6, 2017 @ 11:01 AM

Searching for the Right Advertising Agency

Wed, Jan 4, 2017 @ 08:01 AM

Major Media Keys

Tue, Jan 3, 2017 @ 08:01 AM

Making Your Marketing Resolutions - and How to Stick to Them

Wed, Dec 21, 2016 @ 15:12 PM

McCulloch+Company featured on North Fulton Business Radio podcast

Tue, Dec 20, 2016 @ 14:12 PM

One Creative Guy's View of Media

Thu, Dec 15, 2016 @ 09:12 AM

December Good Media Idea: Projection Advertising

Tue, Dec 13, 2016 @ 10:12 AM

Atlanta Airport Case Study

Fri, Dec 2, 2016 @ 14:12 PM

Leveraging Digital Media to Sell more Cars

Mon, Oct 31, 2016 @ 16:10 PM

October Good Media Idea: OOH + beacons

Thu, Sep 22, 2016 @ 10:09 AM

5 Current Social Media Trends

Thu, Sep 15, 2016 @ 15:09 PM

Media and advertising terms defined

Tue, Sep 13, 2016 @ 10:09 AM

Gwinnett Heat Gets a Red Hot Trailer

Thu, Sep 8, 2016 @ 15:09 PM

Benefits of Traditional Media: Cable Television

Thu, Aug 25, 2016 @ 09:08 AM

Benefits of Traditional Media: Out of Home

Wed, Aug 24, 2016 @ 07:08 AM

The 7 Habits of Highly Effective Media Agencies

Fri, Aug 12, 2016 @ 10:08 AM

Ford + Olympics + Snapchat = effective media campaign

Thu, Aug 11, 2016 @ 15:08 PM

Benefits of Traditional Media: Radio

Tue, Aug 2, 2016 @ 16:08 PM

Benefits of Traditional Media - Broadcast Television

Fri, Jul 29, 2016 @ 13:07 PM

July Good Media Idea: Mural advertising

Mon, Jul 25, 2016 @ 17:07 PM

Generation Z - Trying to Paint a Picture

Tue, Jun 14, 2016 @ 15:06 PM

Size Matters Not: Why A Smaller Agency Is A Better Agency

Mon, Jun 13, 2016 @ 11:06 AM

June Good Media Idea: Podcast advertising

Thu, May 26, 2016 @ 11:05 AM

Upfront Review 2016

Mon, May 23, 2016 @ 13:05 PM

Big Bad Data

Fri, May 20, 2016 @ 17:05 PM

May Good Media Idea: radio and OOH integration

Thu, May 12, 2016 @ 12:05 PM

The Speed of Media

Fri, Apr 22, 2016 @ 10:04 AM

The Effects of Ad Blocking

Wed, Apr 20, 2016 @ 13:04 PM

April Good Media Idea: Immersive Mobile Units

Fri, Apr 15, 2016 @ 12:04 PM

What Do You Do For a Living?

Thu, Mar 24, 2016 @ 11:03 AM

Busted Brackets and Optimization

Tue, Mar 22, 2016 @ 12:03 PM

16 Questions Facing Media Pros in 2016

Wed, Mar 16, 2016 @ 13:03 PM

The Madness of March

Wed, Mar 9, 2016 @ 12:03 PM

Meet the New Media Strategist

Wed, Feb 10, 2016 @ 15:02 PM

Trend to Watch: Programmatic TV

Tue, Dec 22, 2015 @ 18:12 PM

10 things about marketing I learned at CrossFit

Mon, Aug 31, 2015 @ 16:08 PM

How to host a successful webinar

Thu, Jul 23, 2015 @ 11:07 AM

How Netflix saved Unbreakable Kimmy Schmidt

Wed, Jun 24, 2015 @ 11:06 AM

Good Media Idea: Lexus creates InstaFilm

Thu, Jun 11, 2015 @ 14:06 PM

How Apple Music will change the music streaming landscape

Tue, Jun 9, 2015 @ 10:06 AM

What role does emotion play in B2B marketing?

Thu, Jun 4, 2015 @ 15:06 PM

Digital Media Strategy part 3 - Landing Page and Form Best Practices

Fri, May 29, 2015 @ 16:05 PM

Braves, Hawks & Falcons share marketing insight at Atlanta AMA event

Wed, May 20, 2015 @ 13:05 PM

Upfronts 2015: FOX, NBC, and the CW Recap

Tue, May 19, 2015 @ 10:05 AM

Meet the New Digital Coordinator

Thu, May 14, 2015 @ 14:05 PM

Upfronts 2015: ABC & CBS recap

Wed, May 13, 2015 @ 11:05 AM

What's Verizon after in its acquisition of AOL?

Mon, Apr 6, 2015 @ 10:04 AM

Cox Automotive Expands Media Agency Partnership with McCulloch+Company

Wed, Mar 25, 2015 @ 14:03 PM

March Good Media Idea: Skywriting

Mon, Mar 23, 2015 @ 15:03 PM

Digital Media Strategy - Best Practices, part 2

Fri, Feb 20, 2015 @ 14:02 PM

2015: The Year TV Streaming will become Main Stream

Wed, Feb 11, 2015 @ 11:02 AM

February Good Media Idea - Virtual Reality from Merrell

Mon, Feb 9, 2015 @ 11:02 AM

Digital Media Strategy - Best Practices, part 1

Thu, Jan 22, 2015 @ 10:01 AM

Husqvarna Taps McCulloch to Manage Dealer Co-op Media Programs

Tue, Dec 23, 2014 @ 17:12 PM

Good Media Idea: Online video

Mon, Dec 22, 2014 @ 13:12 PM

Good Culture is Good Marketing

Wed, Nov 26, 2014 @ 15:11 PM

Good Media Idea: Macy's Image Search app

Tue, Nov 25, 2014 @ 16:11 PM

Don't Waste Your Marketing Mistakes

Tue, Nov 11, 2014 @ 11:11 AM

Is a la carte TV on the way?

Wed, Oct 1, 2014 @ 13:10 PM

Programmatic Buying: Is It Real-Time or Not?

Fri, Sep 26, 2014 @ 16:09 PM

The Fall 2014 Television Line-Up: Who will make it to Summer?

Tue, Sep 16, 2014 @ 16:09 PM

4 Best Marketing Ideas of the Summer

Wed, Aug 27, 2014 @ 14:08 PM

7 Trends in Retail Marketing

Fri, Aug 22, 2014 @ 15:08 PM

Video Intro to Programmatic Buying

Thu, Aug 21, 2014 @ 16:08 PM

An Intro to Programmatic Buying

Tue, Aug 19, 2014 @ 13:08 PM

State of Media: Online music streaming

Fri, Aug 15, 2014 @ 09:08 AM

Good Media Idea: Rainvertising in Seattle

Thu, Jul 31, 2014 @ 14:07 PM

July Good Media Idea: TV conversation targeting on Twitter

Fri, Jun 27, 2014 @ 11:06 AM

Cannes' Best Print Campaigns: Who Deserved It and Who Didn't

Thu, Jun 26, 2014 @ 09:06 AM

Good Media Idea Makers: Summer Intern, Rebekah White

Wed, Jun 25, 2014 @ 10:06 AM

Why the Aereo Supreme Court case matters

Tue, Jun 10, 2014 @ 11:06 AM

June Good Media Idea: Magazine bellybands

Mon, Jun 2, 2014 @ 13:06 PM

Why the Alliance for Audited Media is a Joke

Tue, May 27, 2014 @ 09:05 AM

How Do You Spell Synergy? Creating Productive Agency Partnerships

Thu, May 22, 2014 @ 16:05 PM

Which Comes First – Media or Creative?

Wed, May 14, 2014 @ 11:05 AM

Race-themed shows, Oscar-winners featured in ABC advertising Upfront

Mon, May 12, 2014 @ 16:05 PM

A Media Planner's Approach to B2B Advertising: Part Two

Thu, May 8, 2014 @ 14:05 PM

Why is Online Advertising still the Wild, Wild West?!

Tue, May 6, 2014 @ 12:05 PM

Native Advertising: Friend or Foe?

Tue, Apr 29, 2014 @ 11:04 AM

April Good Media Idea: MINI Cooper's digital billboard campaign

Mon, Mar 31, 2014 @ 13:03 PM

Good Media Idea: Webinars that generate qualified leads

Mon, Mar 24, 2014 @ 11:03 AM

Media Planning Basics: Part Two

Thu, Feb 20, 2014 @ 14:02 PM

A Media Planner's Approach to B2B Advertising: Part One

Fri, Feb 14, 2014 @ 16:02 PM

Good Media Idea: In-App advertising from Victoria's Secret

Thu, Feb 13, 2014 @ 14:02 PM

How to Find the Right Advertising/Media Agency

Wed, Feb 12, 2014 @ 16:02 PM

You Are Not Your Target Audience

Thu, Jan 30, 2014 @ 22:01 PM

Media News: CBS inks deal with Rentrak

Wed, Jan 29, 2014 @ 11:01 AM

Is your agency of record a good steward with media payables?

Wed, Jan 22, 2014 @ 09:01 AM

How to NOT let Conference Calls ruin your life

Thu, Jan 16, 2014 @ 13:01 PM

Can FOX revive American Idol?

Thu, Jan 9, 2014 @ 17:01 PM

Welcome to the Future: Where you can Buy stuff from your Smart TV via your Remote

Mon, Dec 23, 2013 @ 15:12 PM

Media Planning- 'Tis the season

Thu, Nov 21, 2013 @ 11:11 AM

Doing Mobile Advertising Right

Mon, Nov 11, 2013 @ 07:11 AM

How to NOT Let Meetings Ruin Your Life

Tue, Nov 5, 2013 @ 14:11 PM

Good Media Idea: Asics, a mobile treadmill and one fast dude

Thu, Oct 31, 2013 @ 09:10 AM

Aereo shakes TV industry up

Wed, Oct 23, 2013 @ 16:10 PM

How to improve your B2B marketing with research

Fri, Oct 11, 2013 @ 13:10 PM

Client Watchdog: reconciliations and the media stewardship process

Thu, Sep 26, 2013 @ 09:09 AM

Fall Premiere week on TV - The Good, the Bad, the Cancelled

Mon, Sep 16, 2013 @ 10:09 AM

Good Media Idea: Nivea reimagines print ad

Fri, Sep 13, 2013 @ 13:09 PM

Book Review - Top of the Morning by Brian Stelter

Fri, Sep 6, 2013 @ 14:09 PM

3 Sales Tips before You Cold Call on Me

Mon, Jul 15, 2013 @ 11:07 AM

Good Media Idea: IBM's Smarter Cities OOH campaign

Tue, Jul 2, 2013 @ 14:07 PM

Radio Trend - Online streaming

Tue, Jun 25, 2013 @ 16:06 PM

7 Ways to Butcher A Media Plan

Wed, Jun 12, 2013 @ 10:06 AM

Good Media Idea: Corona, a billboard and the moon

Mon, May 27, 2013 @ 17:05 PM

CBS wins the May sweeps

Tue, Mar 5, 2013 @ 11:03 AM

Exploring Good Media Ideas - today and beyond