--- title: February Good Media Idea - Virtual Reality from Merrell description: This month's good media idea showcases outdoor footwear brand, Merrell and features a very cool integration involving virtual reality. image: https://www.goodmediaideas.com/hs-fs/file-3147825362-jpg/images/screen_shot_2015-02-11_at_10.29.05_am-resized-600.jpg --- [Skip to main content](https://www.goodmediaideas.com/blog/bid/403149/February-Good-Media-Idea-Virtual-Reality-from-Merrell#main) - Our Work - [Agency Partners](https://www.goodmediaideas.com/agency_partners) - [Blog](https://www.goodmediaideas.com/blog) - - [![2023 GMI_Logo_Wide](https://www.goodmediaideas.com/hs-fs/hubfs/2023%20GMI_Logo_Wide.png?width=467&height=105&name=2023%20GMI_Logo_Wide.png) ![2023 GMI_Logo_Wide](https://www.goodmediaideas.com/hs-fs/hubfs/2023%20GMI_Logo_Wide.png?width=467&height=105&name=2023%20GMI_Logo_Wide.png) ![Good_Media_Ideas_320x132](https://www.goodmediaideas.com/hs-fs/hubfs/Good_Media_Ideas_320x132.png?width=320&height=132&name=Good_Media_Ideas_320x132.png) ![Good Media Ideas](https://www.goodmediaideas.com/hs-fs/hubfs/Good_Media_Ideas_320x132.png?width=320&height=132&name=Good_Media_Ideas_320x132.png)](https://www.goodmediaideas.com/) Open main navigation Close main navigation - Search - [Get Started](https://www.goodmediaideas.com/contact_us) - Our Work - [Agency Partners](https://www.goodmediaideas.com/agency_partners) - [Blog](https://www.goodmediaideas.com/blog) - - [Get Started](https://www.goodmediaideas.com/contact_us) Search # February Good Media Idea - Virtual Reality from Merrell by [Scott Christopher](https://www.goodmediaideas.com/blog/author/scott-christopher) Wed, Feb 11, 2015 @ 11:02 AM This month's good media idea comes from outdoor footwear brand, Merrell and features a very cool integration involving virtual reality! Last month in partnership with *Rolling Stone* magazine, the brand brought "the Italian Alps to Park City, UT" at the Sundance Film Festival. The immersive first-of-its-kind marketing experience called Trailscape had festival-goers walking across rickety bridges, dodging falling rocks, and gazing at amazing views.  This was all to launch a new boot - Capra (a very film-y name).  ![Rolling Stone website](https://www.goodmediaideas.com/hs-fs/file-3147825362-jpg/images/screen_shot_2015-02-11_at_10.29.05_am-resized-600.jpg) The partnership with *Rolling Stone* included sponsorship of a concert by indie rock band, Local Natives, an interview booth with movie reviewer Peter Traveler, and ad exposure on their website and in print. There were of course plenty of Merrell products for sampling on-site as well. With a social component to boot (pun intended) with hashtag and plenty of [Twitter activity](https://twitter.com/merrelloutside) around it, this was a fully immersive marketing campaign for the brand, too. Read more [about it](http://www.pubclub.com/events/2015-01-20/rolling-stone-brings-music-to-2015-sundance-film-festival-merrell-trailscape) and watch a video [here](http://www.adweek.com/adfreak/merrell-thrills-and-frightens-people-crazy-oculus-rift-mountainside-hike-162831). We love this idea because it is a perfect marriage between all brands involved - Sundance, Merrell, *Rolling Stone*, even the indie band and the location of Park City. The strength of each entity on its own and their shared mutual target of indie, outdoorsy, festival-attendees made this integration even stronger. Plus the creativity and experiential nature of it made it buzz-worthy, getting people talking about Merrell and raising awareness about the new product. What good media ideas have you seen lately? **Tags:** [sundance,](https://www.goodmediaideas.com/blog/topic/sundance) [media planning Atlanta,](https://www.goodmediaideas.com/blog/topic/media-planning-atlanta) [good media ideas,](https://www.goodmediaideas.com/blog/topic/good-media-ideas) [virtual reality,](https://www.goodmediaideas.com/blog/topic/virtual-reality) [merrell](https://www.goodmediaideas.com/blog/topic/merrell) Post by [Scott Christopher](https://www.goodmediaideas.com/blog/author/scott-christopher) Wed, Feb 11, 2015 @ 11:02 AM ### Related Articles ## Comments ### Get More Good Media Ideas Sign up to receive notifications when a new blog is posted from Good Media Ideas. ([Privacy Policy)](https://www.goodmediaideas.com/privacy_policy) ###### Categories - [good media ideas](https://www.goodmediaideas.com/blog/topic/good-media-ideas) - [media planning](https://www.goodmediaideas.com/blog/topic/media-planning) - [media buying](https://www.goodmediaideas.com/blog/topic/media-buying) - [Media Agency](https://www.goodmediaideas.com/blog/topic/media-agency) - [good media idea](https://www.goodmediaideas.com/blog/topic/good-media-idea) ###### Recent Posts - [Is Product Knowledge more important than Media Expertise?](https://www.goodmediaideas.com/blog/is-media-expertise-more-important-than-product-knowledge) - [Be Better at B2B, Part 2](https://www.goodmediaideas.com/blog/be-better-at-b2b-part-2) - [Be Better at B2B](https://www.goodmediaideas.com/blog/be-better-at-b2b) - [ChatGPT - Our New Replacement?](https://www.goodmediaideas.com/blog/chatgpt-our-replacement) - [Recruitment Campaigns Start with Good Media Ideas](https://www.goodmediaideas.com/blog/recruitment-campaigns-goodmediaideas)