More Good Media Ideas

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What's your Brand's Story?

Posted by Scott Christopher on Thu, Oct 26, 2017 @ 16:10 PM

Good marketers tell good stories - concise, compelling, and engaging stories. They have done the hard work of distilling down their mission and value proposition into a simple story that can be easily understood by prospects. When told well, the story engages customers on an emotional level (yes, even B2B brands) and eliminates all the guesswork for them in understanding "What's in it for me?" Strong brands also have alignment company-wide on this story. From the C-Suite to sales, from PR to HR - all are bought in. This belief company-wide doesn't just impact marketing and creative, but customer service, product packaging, operations and more. This is why we--strategists at a media-only agency--care about our clients' stories. Our media plans can either help enhance that story, or detract from it.

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Topics: good media ideas, outdoor advertising, Rock City

June Good Media Idea: Direct Mail

Posted by Jeff Jones on Fri, Jun 30, 2017 @ 11:06 AM

Has your mailman seemed bored lately? It might be due to lower direct mail volume. According to the Direct & Marketing Association (DMA), direct mail usage is projected to experience a 19% decline over the next year as marketers continue to migrate to digital. However, with digital Click Through Rates (CTR) deteriorating, click fraud making headlines and most consumers blurry-eyed from screen fatigue, direct mail could be a good media idea for some brands. In the same DMA report, direct mail response rates are on the rise and it’s currently ranked third in ROI (27%) behind email (122%) and social media (28%).

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Topics: good media ideas, Traditional Advertising, direct mail

May Good Media Idea: Media and Creative That Work Together

Posted by Scott Christopher on Wed, May 31, 2017 @ 11:05 AM

Monday was Memorial Day, the official kick-off to summer. You likely consumed a frothy beverage or two, spent some time on a lake and/or grilled out with family and friends. This month's good media idea features a brand that is hoping to be imbibed greatly during those summer gatherings, especially by millennials - Mike's Hard Lemonade. To do that, they launched a new brand positioning, "Drink on the Bright Side." The creative is a playful, comedic approach to appeal to millennials and combat the negativity the brand says is currently on the internet. Below is one of the 15 second videos - Jackpot - in which a tanked dude wins a Mike's and a trip to a water park.

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Topics: creative agency, good media ideas, top Atlanta media buying advertising agency, summer, mikes hard lemonade

One Creative Guy's View of Media

Posted by Jeff Jones on Tue, Dec 20, 2016 @ 14:12 PM
We're excited to have Rob Marbury as a guest blogger. I've known Rob for over a decade as we've had the pleasure of establishing a great agency partnership. While McCulloch+Company's forte is media, Marbury Creative Group excels at creative. Yin and yang. As a person, Rob is both creative and practical. Funny and thoughtful. If you have the opportunity to work with Rob and his team, you'll enjoy the results and the relationship. 
 
- Jeff Jones, Director of Media Services
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Topics: creative agency, media planning Atlanta, good media ideas, guest blog

The Madness of March

Posted by Drew Conklin on Wed, Mar 16, 2016 @ 13:03 PM

It's that time of year again when productivity in offices all around the country falls apart; at least on Thursday and Friday. Why the drop? It is March Madness! The 3 weeks every year when everyone decides to start watching college basketball. 

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Topics: good media ideas, media planning, media buying, march madness,, ncaa

Meet the New Media Strategist

Posted by Drew Conklin on Wed, Mar 9, 2016 @ 12:03 PM

My entire career has been searching for the one job that I look forward to going to everyday and it has taken me 3 states and 20 years to find it. The quest is finally over and as the saying goes, good things, better yet, Good Media Ideas, come to those who wait.

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Topics: Media Agency, good media ideas, media planning, media buying, new media strategist

10 things about marketing I learned at CrossFit

Posted by Scott Christopher on Tue, Dec 22, 2015 @ 18:12 PM

This past year I have tried my hand at CrossFit. A friend recently opened a "box" (the term this tribe uses for gyms), so I decided to give it a go. After trying it for several months, I'm happy to say I have seen great results and have enjoyed it - a lot more than I expected to. My time at CrossFit has shown me how much the principles taught there are applicable in the marketing realm as well. So in the spirit of the new year which is right around the corner, (along with resolutions), here are 10 things that I've learned in CrossFit that transfers into the marketing realm:

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Topics: B2B advertising, good media ideas, media planning, marketing, crossfit, 2016

How to host a successful webinar

Posted by Scott Christopher on Mon, Aug 31, 2015 @ 16:08 PM

Lately I've been deemed the "webinar guru" here at McCulloch+Company. In fact, I've helped coordinate 3 with different clients just this month.  There's a very good reason I am such a huge proponent of these online seminars and recommend them often to our B2B clients. For your money in the B2B marketing space, there's very little else a company can do that's as successful in generating leads. And they are qualified leads, too - having submitted their information to register, and then invested an hour of their time. There are several more residual benefits that come along with participating in this type of content marketing - including thought-leadership within your industry. 

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Topics: good media ideas, digital marketing, webinars, content marketing, B2B marketing strategy, best practices

Digital Media Strategy part 3 - Landing Page and Form Best Practices

Posted by Scott Christopher on Thu, Jun 4, 2015 @ 15:06 PM

Time to get back on the wagon and write about developing a quality digital media strategy. This time in our series on digital media strategy, we will focus on best practices for landing page and form designs. You've developed your KPIs and CTAs. Now you need to create within your CMS a landing page for your website that effectively converts your prospects that land there into leads. (can we have more acronyms in marketing, please?) There are certain things you should do and not do in designing these pages and the forms found there to make them most effective with high conversion rates. In this post, I will share just a few high-level best practices on this topic - all that we have learned from Hubspot, the CMS we use.

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Topics: good media ideas, digital marketing, digital media buying, B2B marketing strategy, best practices

Meet the New Digital Coordinator

Posted by Andrea Camacho on Tue, May 19, 2015 @ 10:05 AM

One of my New Year’s resolutions for 2015 was to find a rewarding job. Checking my messages while landing in Atlanta after an unplanned two week vacation in Argentina, I received a voicemail from Jeff Jones, Media Director at McCulloch, asking me to come by the office for an interview. Three days later, I was being offered the position as Digital Coordinator. Why did I choose to accept the job offer? Because of this:

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Topics: good media ideas, digital advertising media agency, digital coordinator

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