More Good Media Ideas

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What's lost when you don't have a media strategy

Posted by Scott Christopher on Fri, Nov 17, 2017 @ 15:11 PM

If you've never had a media strategy, you may wonder what the benefits are for going that route. It's just buying ads, right? How strategic can you really get? Well, the clients we work with at McCulloch + Company have come to know the benefits of goal alignment and developing a comprehensive media strategy with tactics to reach prospects at every stage of the buyer's journey. They've seen how helpful it is to develop a strategy based on their marketing goals, target demographic, geography, creative asset availability, budget and many other factors. If you're not there yet, perhaps it's helpful to see what you're missing out on by not having a media strategy.

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Topics: media strategy, media planning, Atlanta media buying agancy

3 Trends in Paid Social

Posted by Scott Christopher on Thu, Aug 3, 2017 @ 15:08 PM

When developing a media plan, we leave no stone unturned to help our client-partners reach their goals. Increasingly paid social is an important tactic to consider, especially as a platform's audience grows and/or they innovate with new advertising offerings. Lately there are more and more options in which to advertise to reach your audience without growing the duopoly. In this post, I'll highlight a few trends observed in paid social lately and their possible applications in a media strategy. 

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Topics: paid social advertising, media planning, media buying atlanta, digital strategy, social media

Client Success: Family Farm & Home

Posted by Drew Conklin on Mon, Jun 26, 2017 @ 11:06 AM

When we launch a new campaign for a client, it is based on research and evaluation of all the different media channels available to us to promote their brand. This is the case when we launched an 11-week campaign for our client, Family Farm & Home (FFH), in early Spring.

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Topics: case study, family farm and home, media planning, media success, media buying, programmatic advertising, out of home advertising, Radio media buying

Inside the Marketing Clubhouse

Posted by Jeff Jones on Wed, Mar 1, 2017 @ 16:03 PM

In golf, a good caddy is invaluable: providing advice on club selection, reading the contour of the greens and calming a nervous golfer before a critical shot. An irreplaceable caddy relies on his local knowledge to guide a golfer through the challenges of each round. For a few minutes, let me be your marketing caddy. I’ve taken a few of the most over-used golf phrases and applied them to marketing truths. Hopefully, you find this helpful and somewhat amusing... and won't be doing this to me by the end of this post:

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Topics: Media, media planning, golf

February Good Media Idea: Media Mix

Posted by Scott Christopher on Tue, Feb 28, 2017 @ 16:02 PM

We try on a semi-monthly basis to highlight on the blog some good media ideas we have seen lately. For example this tourism campaign in Australia that allows airport visitors to pet cheetahs and chase rat kangaroos via augmented reality. But this month I'd like to focus on a media planning fundamental: media mix. It's the whole "don't put all your eggs in one basket" concept, and it's still true in a digital world; maybe even more so.

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Topics: media mix, Media Agency, digital advertising, media planning

Making Your Marketing Resolutions - and How to Stick to Them

Posted by Neil Pace on Tue, Jan 3, 2017 @ 08:01 AM

2016 is finally over and 2017 is here. Finally, it's a new year! And with that new year comes the inevitable New Year's Resolutions. You've probably made one or two yourself. Maybe it's quitting smoking. Or losing weight. Perhaps you want to read more. Whatever they are, you make them with the best of intentions and are hoping to improve your quality of life. For the same reason, you need to resolve to improve the quality of your marketing which can improve your business.

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Topics: marketing, media planning, advertising

The 7 Habits of Highly Effective Media Agencies

Posted by Neil Pace on Wed, Aug 24, 2016 @ 07:08 AM

In 1989, Stephen Covey wrote his bestselling book "The 7 Habits of Highly Effective People" which went on to sell over 25 million copies. The purpose of the book was to help readers understand that everyone has a different perspective -two people can see the exact same thing and yet observe separate things - which can often be a hurdle when trying to achieve a common goal. Covey devised 7 habits that will get these differing perspectives in sync. A recent article asked if these habits were still valid in today's world (in a word, the answer is yes). While reading, I realized that - not only are these habits valid - they should be applied to your business practices as well. But what does this mean when applying them to your media agency?

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Topics: media buying, media planning, strategy, media partner

Size Matters Not: Why A Smaller Agency Is A Better Agency

Posted by Neil Pace on Tue, Jun 14, 2016 @ 15:06 PM

As most of you probably know, part of my blog title is a quote from what has been called the best Star Wars movie. This line is spoken by Yoda during an iconic scene in the film. Luke Skywalker's X-Wing is sinking in the swamp. He tries his best to use the Force to lift his ship out of the water. Try as he might, he just can't do it. Yoda, who until this point in the movie has been mostly shown as a very small and feeble creature, not only lifts the craft with ease, but flies it around the swamp before gently setting it down safe and sound.

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Topics: media planning, picking a new agency, strategy

The Speed of Media

Posted by Drew Conklin on Thu, May 12, 2016 @ 12:05 PM

Holy May Batman! Is it really already May? I mean, we are halfway through May. It seems that the older we get, the quicker times flies. We can all remember when the school year seemed to last for years and then we got our first job, and Friday seemed to take forever to get here. Now the weeks seems to fly by as fast as the Japanese bullet train.

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Topics: Media Agency, media planning, media buying, digital media, tv ad buying, outdoor advertising, Radio media buying, Traditional Advertising

What Do You Do For a Living?

Posted by Drew Conklin on Fri, Apr 15, 2016 @ 12:04 PM

When I meet new people, the question always comes up, "What do you do for a living?" It's like in college when you first meet someone and you always ask, "what's your major?" I guess it is just human nature for us to just be curious about what other people do. 

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Topics: traditional media buying, television, Media Agency, media planning, print advertising, media buying, out of home advertising, digital media, Media, Radio media buying

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