When we launch a new campaign for a client, it is based on research and evaluation of all the different media channels available to us to promote their brand. This is the case when we launched an 11-week campaign for our client, Family Farm & Home (FFH), in early Spring.
Topics: programmatic advertising, media planning, media buying, out of home advertising, Radio media buying, case study, family farm and home, media success
Having begun working in the agency world back when Digital was not even a "thing" yet, I can honestly say I've been doing this a long time and seen a ton of change to the media landscape. However, at the end of the day the planning process and how we go about it hasn't changed much.
Topics: digital advertising, print advertising, media buying, out of home advertising, radio, Traditional Advertising, broadcast, benefits of traditional media, synergy, media synergy
Many of you may have no idea who DJ Khaled is or the term "Major Keys", and that is fine. I had no idea until my millennial Personal Trainer told me about them during our first workout together, and every workout since.
Topics: Media Agency, media buying, media partner, Media, major keys
This week I had the chance to participate on a live podcast hosted by our friends at North Fulton Business Radio. Each Tuesday they feature business leaders in our area and they had me on to share some marketing tips as well as insights from the advertising agency world. I also explained some of the benefits of partnering with a media agency like us. If you'd like to listen to the archived version, click here.
Topics: media planning Atlanta, media buying, Atlanta TV buying agencies
At McCulloch+Company we do what we do well, and engage specialists at one of our partner agencies if a need arises that's not in our wheelhouse. Today's blog is a guest post from one of those partners, Somedia Solutions. Somedia specializes in developing and implementing strategic, engaging social media marketing plans. They create and manage content to help their clients achieve their business goals. Whether it's B2B, B2C or human2human, Somedia uses social tools to maximize your brand, sales, customer service and event promotion. This post was written by Hannah Carroll.
Topics: media buying, social media, trends, guest post
The world of advertising and media can often be difficult to understand. It seems like there's a new acronym for some new technology, every day - like RTB, BR or CPLV. Luckily, you have your friends at McCulloch+Company to help you navigate these waters and explain what all of these terms mean. This blog post will do just that: define many of the most popular media buying and planning terms and a few of the more obscure ones too.
Topics: Media Agency, media buying, top southeast media buying agency
As mentioned in our blog on Broadcast Television, we will be discussing Cable Television as a separate Traditional Media option. So with that, here is our continuing look into Traditional Media options and the benefits of each.
When we think about Television in general, it is just Television; a mix of both Broadcast and Cable. However, when it comes to purchasing, we need to think about them separately.Topics: traditional media buying, media buying, Traditional Advertising, benefits of traditional media, cable advertising
In 1989, Stephen Covey wrote his bestselling book "The 7 Habits of Highly Effective People" which went on to sell over 25 million copies. The purpose of the book was to help readers understand that everyone has a different perspective -two people can see the exact same thing and yet observe separate things - which can often be a hurdle when trying to achieve a common goal. Covey devised 7 habits that will get these differing perspectives in sync. A recent article asked if these habits were still valid in today's world (in a word, the answer is yes). While reading, I realized that - not only are these habits valid - they should be applied to your business practices as well. But what does this mean when applying them to your media agency?
Topics: media planning, media buying, media partner, strategy
There is no doubt that podcast listening is enjoying a bit of a resurgence. It is estimated that over 98 million will tune in this year, about 21% of all Americans each month. Not only is it a large quantity of people, but it is an attractive audience that a lot of brands want to reach - highly educated with higher household income and ethnically diverse. And yes podcast listening does over-index among millennials (A18-34).
Topics: digital advertising, good media idea, media buying, top atlanta media buying agency
Holy May Batman! Is it really already May? I mean, we are halfway through May. It seems that the older we get, the quicker times flies. We can all remember when the school year seemed to last for years and then we got our first job, and Friday seemed to take forever to get here. Now the weeks seems to fly by as fast as the Japanese bullet train.
Topics: Media Agency, media planning, media buying, digital media, tv ad buying, outdoor advertising, Radio media buying, Traditional Advertising
