More Good Media Ideas

Welcome to the McCulloch+Company Blog

McCulloch+Company featured on North Fulton Business Radio podcast

Posted by Scott Christopher on Wed, Dec 21, 2016 @ 15:12 PM

This week I had the chance to participate on a live podcast hosted by our friends at North Fulton Business Radio. Each Tuesday they feature business leaders in our area and they had me on to share some marketing tips as well as insights from the advertising agency world. I also explained some of the benefits of partnering with a media agency like us. If you'd like to listen to the archived version, click here

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Topics: media buying, media planning Atlanta, Atlanta TV buying agencies

One Creative Guy's View of Media

Posted by Jeff Jones on Tue, Dec 20, 2016 @ 14:12 PM
We're excited to have Rob Marbury as a guest blogger. I've known Rob for over a decade as we've had the pleasure of establishing a great agency partnership. While McCulloch+Company's forte is media, Marbury Creative Group excels at creative. Yin and yang. As a person, Rob is both creative and practical. Funny and thoughtful. If you have the opportunity to work with Rob and his team, you'll enjoy the results and the relationship. 
 
- Jeff Jones, Director of Media Services
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Topics: guest blog, good media ideas, creative agency, media planning Atlanta

February Good Media Idea - Virtual Reality from Merrell

Posted by Scott Christopher on Wed, Feb 11, 2015 @ 11:02 AM

This month's good media idea comes from outdoor footwear brand, Merrell and features a very cool integration involving virtual reality! Last month in partnership with Rolling Stone magazine, the brand brought "the Italian Alps to Park City, UT" at the Sundance Film Festival. The immersive first-of-its-kind marketing experience called Trailscape had festival-goers walking across rickety bridges, dodging falling rocks, and gazing at amazing views.  This was all to launch a new boot - Capra (a very film-y name). 

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Topics: sundance, media planning Atlanta, good media ideas, virtual reality, merrell

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