This week I had the chance to participate on a live podcast hosted by our friends at North Fulton Business Radio. Each Tuesday they feature business leaders in our area and they had me on to share some marketing tips as well as insights from the advertising agency world. I also explained some of the benefits of partnering with a media agency like us. If you'd like to listen to the archived version, click here.
Topics: media planning Atlanta, media buying, Atlanta TV buying agencies
Topics: creative agency, media planning Atlanta, good media ideas, guest blog
This month's good media idea comes from outdoor footwear brand, Merrell and features a very cool integration involving virtual reality! Last month in partnership with Rolling Stone magazine, the brand brought "the Italian Alps to Park City, UT" at the Sundance Film Festival. The immersive first-of-its-kind marketing experience called Trailscape had festival-goers walking across rickety bridges, dodging falling rocks, and gazing at amazing views. This was all to launch a new boot - Capra (a very film-y name).
Topics: sundance, media planning Atlanta, good media ideas, virtual reality, merrell
