Many organizations, from "mom and pop" to large national companies, have at some point thought about or implemented an SEM (Search Engine Marketing) campaign for their business. Some of these implementations led to great results, while others have fallen flat on their back.
Topics: good media idea, digital media, best practices, SEM, Google, media strategy, AdWords, Keywords
We've all seen it. That commercial break screen on ESPN, CNN or other apps when streaming TV via your Over-the-Top (OTT) device of choice (Roku, Apple TV, etc.). It appears during a break that's supposed to show you 30 second commercials. Maybe it does show one or two - but for the majority of the commercial pod it's just that screen with the graphic and annoying music.
Topics: digital advertising, online video, good media idea, Atlanta TV buying agencies, ott, TV streaming, broadcast tv buying, media strategy
We've discussed utilizing weather to deliver advertising before on the blog. But this month's good media idea features a new take on weather-triggering involving Spotify. The North Face commissioned the band White Denim to write the song 'Rain Drop' to promote its new waterproof jacket, Apex Flex GTX. Although the song is on Spotify, it can only be 'unlocked' via custom landing page in locations where it is raining. The song was even played by the band last week at South by Southwest; and the jacket was prominently featured during the performance in which the band was pummeled by a virtual storm on stage!
Topics: online music streaming, good media idea, top southeast media buying agency, brand
This month's good media idea comes to us from Saks Fifth Avenue and features an innovative out-of-home tactic: Projection Advertising. For the unveiling of their 2010 holiday window display at their store in New York City, Saks ran a 6 week 3D projection on the side of their building. It's a 2+ minute story showing the epic struggle between bubbles and snowflakes all set to music. You can watch it all below.
Topics: media buying atlanta, good media idea, OOH, projection advertising
This month's Good Media Idea comes to us from Smartwater and their "Life Distilled" campaign. It highlights the possibilities that are available when a brand harnesses the power of Out-of-Home combined with beacon technology. The campaign ran earlier this fall in London and used beacons to target select passerby's of certain billboard locations with interesting factoids via push notification, ie. “Click here for the Top 5 ‘distilled’ things to do in Hoxton By Reem Kanj on behalf of GLACÉAU smartwater #lifedistilled.”
Topics: good media idea, omnichannel, OOH, mobil
When trying to reach densely populated city centers a media idea we have explored is mural advertising. Although it is a more permanent option than a billboard, it is a creative way to get a brand's message out and definitely adds a "cool" factor. It's also a way to get exposure despite limited OOH inventory which can be the case for a lot of cities - especially if you need to go to market quickly.
Topics: good media idea, out of home advertising
There is no doubt that podcast listening is enjoying a bit of a resurgence. It is estimated that over 98 million will tune in this year, about 21% of all Americans each month. Not only is it a large quantity of people, but it is an attractive audience that a lot of brands want to reach - highly educated with higher household income and ethnically diverse. And yes podcast listening does over-index among millennials (A18-34).
Topics: digital advertising, good media idea, media buying, top atlanta media buying agency
The best media ideas are those that incorporate several media channels. For example an online video campaign that is supported with digital display, custom eblasts as well as on all active social channels. This month's good media idea is one such campaign and involves an integration between two traditional media channels - terrestrial radio and out-of-home. The campaign comes to us from London and started earlier this spring to promote Justin Bieber's latest album, "Purpose."
Topics: good media idea, radio, Media, OOH
It's been a few months (okay-several) but we like to showcase good media ideas we have seen. This month we are featuring immersive mobile units. As smartphone penetration across the US reaches 80%, we know that a mobile campaign is almost always a good idea, even for B2B clients. We have done some exciting campaigns for some of our B2B clients including geofencing around important conventions - and it makes sense given that 42% of B2B decision-makers use a mobile device in their purchasing process. (That's up 91% by the way, according to Think With Google).
Topics: good media idea, mobile ads, creative advertising
Is your Bracket Busted? Did it happen Thursday or Friday? Maybe it wasn't until the weekend. Do not feel like you are alone, because you aren't -- the perfect bracket is no longer out there.
Topics: traditional media buying, Media Agency, media planning, good media idea, media buying, digital media, media partner, Media, analyze, optimization, analysis
