--- title: Sneak Peek of SunTrust Park, the New home of the Atlanta Braves description: Some behind-the-scene pictures from SunTrust Park, new home of the Atlanta Braves as seen at the Atlanta AMA lunch on March 28. image: https://www.goodmediaideas.com/hubfs/IMG_2124-1.jpg --- [Skip to main content](https://www.goodmediaideas.com/blog/sneak-peek-of-suntrust-park-the-new-home-of-the-atlanta-braves#main) - Our Work - [Agency Partners](https://www.goodmediaideas.com/agency_partners) - [Blog](https://www.goodmediaideas.com/blog) - - [![2023 GMI_Logo_Wide](https://www.goodmediaideas.com/hs-fs/hubfs/2023%20GMI_Logo_Wide.png?width=467&height=105&name=2023%20GMI_Logo_Wide.png) ![2023 GMI_Logo_Wide](https://www.goodmediaideas.com/hs-fs/hubfs/2023%20GMI_Logo_Wide.png?width=467&height=105&name=2023%20GMI_Logo_Wide.png) ![Good_Media_Ideas_320x132](https://www.goodmediaideas.com/hs-fs/hubfs/Good_Media_Ideas_320x132.png?width=320&height=132&name=Good_Media_Ideas_320x132.png) ![Good Media Ideas](https://www.goodmediaideas.com/hs-fs/hubfs/Good_Media_Ideas_320x132.png?width=320&height=132&name=Good_Media_Ideas_320x132.png)](https://www.goodmediaideas.com/) Open main navigation Close main navigation - Search - [Get Started](https://www.goodmediaideas.com/contact_us) - Our Work - [Agency Partners](https://www.goodmediaideas.com/agency_partners) - [Blog](https://www.goodmediaideas.com/blog) - - [Get Started](https://www.goodmediaideas.com/contact_us) Search # Sneak Peek of SunTrust Park, the New home of the Atlanta Braves by [Scott Christopher](https://www.goodmediaideas.com/blog/author/scott-christopher) Thu, Mar 30, 2017 @ 16:03 PM Earlier this week, a few of us attended an AMA lunch at [SunTrust Park](http://atlanta.braves.mlb.com/atl/ballpark/suntrust-park/live-webcam/), the new home of the [Atlanta Braves](https://www.goodmediaideas.com/blog/bid/405728/Braves-Hawks-Falcons-share-marketing-insight-at-Atlanta-AMA-event). Derek Schiller, President of Business at the Braves, shared the ins and outs of marketing the South's Favorite Baseball team. He shared some of the unique things about the Braves brand and their approach to the new ballpark. In a word, their focus is on "Experience." That's what fans want - and the new stadium has it. From different "neighborhoods" throughout the park, to Comcast-supported [all-fiber internet](http://corporate.comcast.com/news-information/news-feed/comcast-braves-partnership), to new restaurants and better, closer seats throughout the ballpark, SunTrust Park looks to deliver a top-notch fan experience. ![IMG_2124-1.jpg](https://www.goodmediaideas.com/hs-fs/hubfs/IMG_2124-1.jpg?width=320&name=IMG_2124-1.jpg) But the real gem of the new ball field is the mixed-used development outside the front gate. The [Battery Atlanta](http://batteryatl.com/) has first-to-market retail, restaurants, a hotel, apartments and a revival of the iconic Atlanta music venue, the Coca-Cola Roxy theater. The thinking, Schiller said, is that now the Braves can offer a full day (or weekend) experience, versus the in-and-out nature of Turner Field that had nothing nearby to do. After the lunch, we were treated to a behind-the-scenes tour and got to see some of the park's new, exciting features up close. Instead of having one museum like Turner Field, the team's awards and memorabilia are scattered throughout the ballpark so more fans can enjoy them. SunTrust Park has a multitude of corporate sponsors as you'd expect, but there were a couple of innovative sponsorships we really liked. One was Children's Healthcare of Atlanta's kid area called ["Hope and Will's Sandlot"](http://www.bizjournals.com/atlanta/news/2017/02/02/braves-children-s-healthcare-partner-on-zip-line.html) including a climbing wall and zip line. Also, Mizuno is sponsoring a [glove sharing kiosk](http://atlanta.braves.mlb.com/atl/ballpark/suntrust-park/news/press-materials/mizuno-braves-announce-partnership/) where fans can borrow a glove for free during the game to catch foul balls. Afterwards they can either return it, buy it, or get a custom glove made and pick it up at Mizuno's retail store in the Battery. See more pictures from our tour below. ![IMG_2125-2.jpg](https://www.goodmediaideas.com/hs-fs/hubfs/IMG_2125-2.jpg?width=583&height=437&name=IMG_2125-2.jpg) The view from the terrace level. ![IMG_2126.jpg](https://www.goodmediaideas.com/hs-fs/hubfs/IMG_2126.jpg?width=583&height=437&name=IMG_2126.jpg) One awesome feature in the Coors Light "Under the Chop" restaurant out in right field - refrigerated cup holders! ![IMG_2141.jpg](https://www.goodmediaideas.com/hs-fs/hubfs/IMG_2141.jpg?width=320&name=IMG_2141.jpg) Braves memorabilia is displayed throughout the stadium. ![IMG_2134.jpg](https://www.goodmediaideas.com/hs-fs/hubfs/IMG_2134.jpg?width=320&name=IMG_2134.jpg) ![IMG_2127-1.jpg](https://www.goodmediaideas.com/hs-fs/hubfs/IMG_2127-1.jpg?width=640&name=IMG_2127-1.jpg) ![IMG_2143.jpg](https://www.goodmediaideas.com/hs-fs/hubfs/IMG_2143.jpg?width=640&name=IMG_2143.jpg)  Here's hoping it's a winning inaugural season! ![IMG_2147.jpg](https://www.goodmediaideas.com/hs-fs/hubfs/IMG_2147.jpg?width=320&name=IMG_2147.jpg)     **Tags:** [top Atlanta media buying advertising agency,](https://www.goodmediaideas.com/blog/topic/top-atlanta-media-buying-advertising-agency) [sports marketing,](https://www.goodmediaideas.com/blog/topic/sports-marketing) [Braves,](https://www.goodmediaideas.com/blog/topic/braves) [best media agency,](https://www.goodmediaideas.com/blog/topic/best-media-agency) [sponsorship](https://www.goodmediaideas.com/blog/topic/sponsorship) Post by [Scott Christopher](https://www.goodmediaideas.com/blog/author/scott-christopher) Thu, Mar 30, 2017 @ 16:03 PM ### Related Articles ##### [![McCulloch+Company Doing Good](https://www.goodmediaideas.com/hs-fs/hubfs/May%209%20RBM%20golf%20event.jpg?width=520&height=294&name=May%209%20RBM%20golf%20event.jpg) top Atlanta media buying advertising agency • Wed, Jun 21, 2017 @ 16:06 PM McCulloch+Company Doing Good 2 min read](https://www.goodmediaideas.com/blog/mccullochcompany-doing-good) ##### [![May Good Media Idea: Media and Creative That Work Together](https://www.goodmediaideas.com/hs-fs/hubfs/mikes.jpeg?width=520&height=294&name=mikes.jpeg) creative agency • Wed, May 31, 2017 @ 11:05 AM May Good Media Idea: Media and Creative That Work Together 2 min read](https://www.goodmediaideas.com/blog/may-good-media-idea-media-and-creative-that-work-together) ## Comments ### Get More Good Media Ideas Sign up to receive notifications when a new blog is posted from Good Media Ideas. ([Privacy Policy)](https://www.goodmediaideas.com/privacy_policy) ###### Categories - [good media ideas](https://www.goodmediaideas.com/blog/topic/good-media-ideas) - [media planning](https://www.goodmediaideas.com/blog/topic/media-planning) - [media buying](https://www.goodmediaideas.com/blog/topic/media-buying) - [Media Agency](https://www.goodmediaideas.com/blog/topic/media-agency) - [good media idea](https://www.goodmediaideas.com/blog/topic/good-media-idea) ###### Recent Posts - [Is Product Knowledge more important than Media Expertise?](https://www.goodmediaideas.com/blog/is-media-expertise-more-important-than-product-knowledge) - [Be Better at B2B, Part 2](https://www.goodmediaideas.com/blog/be-better-at-b2b-part-2) - [Be Better at B2B](https://www.goodmediaideas.com/blog/be-better-at-b2b) - [ChatGPT - Our New Replacement?](https://www.goodmediaideas.com/blog/chatgpt-our-replacement) - [Recruitment Campaigns Start with Good Media Ideas](https://www.goodmediaideas.com/blog/recruitment-campaigns-goodmediaideas)