--- title: "Good Media Idea: Rainvertising in Seattle" description: This month's Good Media Idea features an out of home idea executed in Seattle: --- [Skip to main content](https://www.goodmediaideas.com/blog/bid/394201/Good-Media-Idea-Rainvertising-in-Seattle#main) - Our Work - [Agency Partners](https://www.goodmediaideas.com/agency_partners) - [Blog](https://www.goodmediaideas.com/blog) - - [![2023 GMI_Logo_Wide](https://www.goodmediaideas.com/hs-fs/hubfs/2023%20GMI_Logo_Wide.png?width=467&height=105&name=2023%20GMI_Logo_Wide.png) ![2023 GMI_Logo_Wide](https://www.goodmediaideas.com/hs-fs/hubfs/2023%20GMI_Logo_Wide.png?width=467&height=105&name=2023%20GMI_Logo_Wide.png) ![Good_Media_Ideas_320x132](https://www.goodmediaideas.com/hs-fs/hubfs/Good_Media_Ideas_320x132.png?width=320&height=132&name=Good_Media_Ideas_320x132.png) ![Good Media Ideas](https://www.goodmediaideas.com/hs-fs/hubfs/Good_Media_Ideas_320x132.png?width=320&height=132&name=Good_Media_Ideas_320x132.png)](https://www.goodmediaideas.com/) Open main navigation Close main navigation - Search - [Get Started](https://www.goodmediaideas.com/contact_us) - Our Work - [Agency Partners](https://www.goodmediaideas.com/agency_partners) - [Blog](https://www.goodmediaideas.com/blog) - - [Get Started](https://www.goodmediaideas.com/contact_us) Search # Good Media Idea: Rainvertising in Seattle by [Scott Christopher](https://www.goodmediaideas.com/blog/author/scott-christopher) Fri, Aug 15, 2014 @ 09:08 AM I realize that we often highlight outdoor in our monthly good media ideas, but there's a lot of room for innovation & creativity in this space. This month's idea is a fun one that really only works in the city that it's been done - Seattle. The idea is something that Media Post calls "[Rainvertising](http://www.mediapost.com/publications/article/232030/rainvertising-promotes-bumbershoot-music-festival.html)," and was executed by agency Publicis Seattle. To promote a local music & arts festival Bumbershoot, the ad campaign called for the use of a rain-activated paint called NeverWet that only comes visible when wet. They painted the streets and sidewalks of the city with clever tags and promos related to the festival and rain. Watch below video for a full video of how they pulled this off.  We like this idea because it's a unique idea that fits the city and culture; it's not just creative for creative's sake though - it fits the event it is promoting as well. It creates a new medium and that medium furthers the message excellently.  What good media ideas have you seen lately? Share with us in the comments. **Tags:** [Media Agency,](https://www.goodmediaideas.com/blog/topic/media-agency) [good media ideas,](https://www.goodmediaideas.com/blog/topic/good-media-ideas) [out of home advertising,](https://www.goodmediaideas.com/blog/topic/out-of-home-advertising) [outdoor advertising](https://www.goodmediaideas.com/blog/topic/outdoor-advertising) Post by [Scott Christopher](https://www.goodmediaideas.com/blog/author/scott-christopher) Fri, Aug 15, 2014 @ 09:08 AM ### Related Articles ##### [![Benefits of Traditional Media: Print](https://www.goodmediaideas.com/hs-fs/hubfs/Screen%20Shot%202017-05-23%20at%204.00.21%20PM.jpg?width=520&height=294&name=Screen%20Shot%202017-05-23%20at%204.00.21%20PM.jpg) Media Agency • Wed, May 24, 2017 @ 10:05 AM Benefits of Traditional Media: Print 4 min read](https://www.goodmediaideas.com/blog/benefits-of-traditional-media-print) ##### [![February Good Media Idea: Media Mix](https://www.goodmediaideas.com/hs-fs/hubfs/eggs.jpeg?width=520&height=294&name=eggs.jpeg) digital advertising • Tue, Feb 28, 2017 @ 16:02 PM February Good Media Idea: Media Mix 4 min read](https://www.goodmediaideas.com/blog/february-good-media-idea-media-mix) ##### [![Major Media Keys](https://www.goodmediaideas.com/hs-fs/hubfs/giphy%20(1).gif?width=520&height=294&name=giphy%20(1).gif) Media Agency • Wed, Jan 4, 2017 @ 08:01 AM Major Media Keys 2 min read](https://www.goodmediaideas.com/blog/major-media-keys) ## Comments ### Get More Good Media Ideas Sign up to receive notifications when a new blog is posted from Good Media Ideas. 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