--- title: "Good Media Idea: Macy's Image Search app" description: Our November Good Media Idea (that's really a Good Tech Idea). image: https://www.goodmediaideas.com/hs-fs/file-3147794674-png/images/macys300-275x275-resized-600.png --- [Skip to main content](https://www.goodmediaideas.com/blog/bid/400651/Good-Media-Idea-Macy-s-Image-Search-app#main) - Our Work - [Agency Partners](https://www.goodmediaideas.com/agency_partners) - [Blog](https://www.goodmediaideas.com/blog) - - [![2023 GMI_Logo_Wide](https://www.goodmediaideas.com/hs-fs/hubfs/2023%20GMI_Logo_Wide.png?width=467&height=105&name=2023%20GMI_Logo_Wide.png) ![2023 GMI_Logo_Wide](https://www.goodmediaideas.com/hs-fs/hubfs/2023%20GMI_Logo_Wide.png?width=467&height=105&name=2023%20GMI_Logo_Wide.png) ![Good_Media_Ideas_320x132](https://www.goodmediaideas.com/hs-fs/hubfs/Good_Media_Ideas_320x132.png?width=320&height=132&name=Good_Media_Ideas_320x132.png) ![Good Media Ideas](https://www.goodmediaideas.com/hs-fs/hubfs/Good_Media_Ideas_320x132.png?width=320&height=132&name=Good_Media_Ideas_320x132.png)](https://www.goodmediaideas.com/) Open main navigation Close main navigation - Search - [Get Started](https://www.goodmediaideas.com/contact_us) - Our Work - [Agency Partners](https://www.goodmediaideas.com/agency_partners) - [Blog](https://www.goodmediaideas.com/blog) - - [Get Started](https://www.goodmediaideas.com/contact_us) Search # Good Media Idea: Macy's Image Search app by [Scott Christopher](https://www.goodmediaideas.com/blog/author/scott-christopher) Wed, Nov 26, 2014 @ 15:11 PM We have slacked as of late on highlighting good media ideas we have noticed. But this one stood out to us, especially in light of it being Thanksgiving week with Black Friday right around the corner. This month's idea comes from retailer Macy's and their new mobile app that debuted earlier this fall. The [app](http://www.bizjournals.com/cincinnati/morning_call/2014/09/macy-s-debuts-app-to-search-inventory-using-photos.html) allows [customers](http://www.wcpo.com/money/local-business-news/macys-inc-m-new-image-search-app-lets-your-camera-phone-do-the-web-browsing) to snap a photo with their phone of an outfit or accessory; and then similar looks and items that are on Macys.com are sent to them in-app (Ok, ok - we know. This isn't really a media idea; it's a technology idea, but who's counting?) ![macys](https://www.goodmediaideas.com/hs-fs/file-3147794674-png/images/macys300-275x275-resized-600.png) It's a great idea because it incorporates the [omnichannel](https://www.goodmediaideas.com/blog/bid/374394/7-Trends-in-Retail-Marketing) approach to shopping that is so vital in retail right now. It was also developed because their research found customers that first interact with the department store online spend 125% more than they intended when they come in-store. Seems they will be watching to see if this app drives in-store sales or not, and tweaking along the way. That's a smart idea, too. What good ideas have you seen lately? Leave a comment and let us know. **Tags:** [good media ideas,](https://www.goodmediaideas.com/blog/topic/good-media-ideas) [digital,](https://www.goodmediaideas.com/blog/topic/digital) [retail,](https://www.goodmediaideas.com/blog/topic/retail) [mobile](https://www.goodmediaideas.com/blog/topic/mobile) Post by [Scott Christopher](https://www.goodmediaideas.com/blog/author/scott-christopher) Wed, Nov 26, 2014 @ 15:11 PM ### Related Articles ##### [![How to be a Good Client](https://www.goodmediaideas.com/hs-fs/hubfs/agreement-business-businessman-872957.jpg?width=520&height=294&name=agreement-business-businessman-872957.jpg) good media ideas • Thu, Aug 16, 2018 @ 17:08 PM How to be a Good Client 2 min read](https://www.goodmediaideas.com/blog/how-to-be-a-good-client) ##### [![Merging Print and Video: An Innovative B2B Idea](https://www.goodmediaideas.com/hs-fs/hubfs/02.jpg?width=520&height=294&name=02.jpg) good media ideas • Fri, Jun 1, 2018 @ 12:06 PM Merging Print and Video: An Innovative B2B Idea 3 min read](https://www.goodmediaideas.com/blog/merging-print-and-video-an-innovative-b2b-idea) ##### [![What's your Brand's Story?](https://www.goodmediaideas.com/hs-fs/hubfs/rock%20city.jpg?width=520&height=294&name=rock%20city.jpg) good media ideas • Thu, Oct 26, 2017 @ 16:10 PM What's your Brand's Story? 4 min read](https://www.goodmediaideas.com/blog/whats-your-brands-story) ## Comments ### Get More Good Media Ideas Sign up to receive notifications when a new blog is posted from Good Media Ideas. 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